This guide outlines several marketing and structural strategies to achieve growth for business operations, whether new or established.
Running a business is hard work and takes a lot to become successful, especially if you are in a saturated field. There are a lot of different ways you can help achieve growth for business operations. Some of them take a little bit of time and some take a lot but if you want your business to be a success it takes a lot of effort, determination and time dedicated to its growth.
Ways to achieve growth for business operations
Here are some different strategies to adopt in your business plan.
The Age Of Social Media
Social media is one of the main things that people use for a big portion of the day and has grown so much that it is very beneficial for growth for business operations. There are millions of users on social media platforms so taking advantage of this huge audience is a no-brainer.
It can be quite hard to get your head around everything involved in social media and sometimes business owners either post the wrong thing or overthink about it and end up posting something that isn’t relevant to their platform. While a great source of marketing, if you don’t do it right it won’t help you so if you aren’t particularly savvy with social media then you might want to hire a professional to do it for you.
A great way to grow your audience on social media is through word of mouth and competitions. If you post a competition on social media to win something where they have to follow you and share the post, you can gain quite a lot of followers in a short space of time. Social media also gives you a unique and quick way to speak to your audience, people like quick answers these days, it would take days to hear back from a business but now it can be instant, which helps your business be more accessible and can help boost customers’ satisfaction and experience.
Influencer Marketing
Influencer marketing is also quite a new element to the world of growth for business operations but one that is now a secret weapon in every marketer’s tool belt. Influencer marketing is where businesses can hire and use influencers on social media to help grow their business audience, increase sales and positively spread brand awareness.
Influencers spend a lot of time and sometimes as a full-time job posting on social media and growing their ‘brand’. This in turn gets them brand deals where they get paid to promote certain things on their platform. It gives a more friendly way of promoting your business and can also get out to an audience you may not be able to get through your business channels.
There are different types of influencers, some with a small following of about 5000+, then you have medium ones which are about 20-100 and then you get to bigger ones where they are hundreds of thousands to millions. You would think the obvious choice is the more followers the better, but there are a lot of different variables to take into consideration. If you are opening a new store in a new location you would be better off having local influencers who will have a majority of their audience from that place as that will be your key demographic.
As some influencers cheat and use different methods to make it look like they are doing well when they are not, it can be hard to find the right people. You can use influencer agencies who will check influencers and make sure you get the right people who align with your brand and the particular campaign you are focusing on.
Increase Your Payment Options
A great way to help move to the next level of growth for business operations is by increasing the ways that people can pay for your products. So looking at all of the alternative payment methods can help you. Some people also like to pay for things before they have the money for certain reasons, so using something like Klarna could be beneficial in that aspect. If you grow your business and expand into different areas of the world then you can also look to implement a system so you can take in payments in different currencies as well.
Hire The Right People
Some people say a business is only as good as its workforce and while in some cases this may not be true it is very important to make sure you hire the right kind of people that can further your goals of growth for business operations. Hiring people who are dedicated will be beneficial to help your company grow as they will help you come up with ideas on expansion and explain when things are working so they can be improved for the staff and the customer.
It also is better to have someone dealing with customers who are helpful, friendly and knowledgeable. Rude and useless customer service employees can deter people from using your business. It is very important to go for personality and work ethic when hiring someone even if they don’t have all the right skills needed for the job. Any skill can be taught but having the right personality will be a lot better.
Focus On A Niche
One way to grow a business is to have a niche, this is where your business focuses on one certain area. If you sell skincare products, for example, you sell every single type of skin care product, people may not use you as you will have too many choices, and sometimes when businesses take on too much, it means that the quality can suffer.
If you niched down to a certain type of skincare like vegan skincare for example, then you’re focusing more on one particular market which could help sales. It also shows that you’re more call and potential to other brands and if vegan is your niche then you could help get coverage from vegan magazines, as well as collaborate with other vegan brands so again targeting that very particular market. A lot further than one who tries to do everything and doesn’t get noticed by anyone.
Be Friendly And Approachable
When you’re the boss, although you want to show that you’re in charge of people doing their job properly, it doesn’t mean that you can’t be friendly and approachable to your staff. A good way to help your business is by having a happy workforce. People who are satisfied with their job, who feel happy and content about going to work are more likely to work harder and be more efficient with their workload, furthering the growth for business operations.
This means that by making sure people can come and talk to you about their problems and that you’re making the workplace, a happy and accepting place to be then your employees will be happier will work harder and you will get a lot more for your money. A lot of unhappy people at work at the moment do what is called quiet quitting, this is where people do the bare minimum for what they get paid. These people are not bothered or invested in the job, this means that those employers are getting them as worthy for the employees in a sense of dedication, efficiency, and loyalty to the brand.
Run Exciting Competitions
A great marketing focus on the way to acheive growth for business operations is through competition. It doesn’t have to be a competition where you get a free thing, it could be a competition where members of the public could design a logo for you, or design a new fragrance of perfume or a new flavour of chocolate. Allowing the public to get involved in your day-to-day running of the business, helps and feel more involved with the brand and is more likely to stay loyal to them.
Also, it creates an exciting element of business that people share on social media and spread word-of-mouth promotions. This will help your business be known to more people, and have more people potentially sign up for your newsletter and follow you on social media. It can be very beneficial to the growth of your business.
Open Up A Retail Space
If you have an online business, a good way to help growth for business operations is to give it an in-person element. This could be by running a pop-up shop where you sell things in person for a limited amount of time which could be limited edition items, or you could open up a physical store. Sometimes people like to go to shops and try on items or just have a look and feel of certain items before they buy them and it also helps you meet your customers in real life. By having conversations with them you could get potentially important information about what they want from your brand, how you can help them and what made them come to you in the first place.
Conclusion
Business can be hard. These tips on growth for business operations can help you move your business into new niches, industries and demographics. If you implement some of these tips, it can help your business thrive and have the success you know you can.
