This guide outlines the digital strategies you should consider for marketing plan success.
A digital marketing plan is a blueprint for how you will promote your company on different social media platforms. It’s not just about what you do, but HOW you do it. This means that a good digital marketing plan requires planning and patience to see results.
Creating the perfect digital marketing plan
Here are some tips to help get started:
Evaluate Your Current Objectives and Needs
The first step is to take a look at your business and evaluate your current performance in the digital space. What are your current goals? How would you like to improve? Different businesses have different needs, but it’s important to write down specific digital marketing plan objectives for what you want to achieve.
One common goal is to increase your sales through online stores or to increase the number of followers on social media. Many experts have written far and wide on these subjects and Lost @ 30,000 Feet book’s author Dave Conklin explains in greater detail how and where businesses owners make mistakes. It is not only necessary to know what you need, but you also need to understand many underlying issues in the modern world of digital marketing.
Determine Which Channels You Want to Use for Your Campaign
Different platforms work better for some industries versus others. It’s important that you choose channels that complement your digital marketing plan. For example, if you are an e-commerce company that sells products online, then social media marketing may be most effective for you since customers can engage with your product on their own time. On the other hand, if you are a DevOps startup that specializes in cloud technology, then your audience may be more receptive to email marketing or video content.
Create a Personalized Content Plan
Creating the perfect digital marketing plan requires that you create an engaging plan for each platform. For example, businesses tend to use higher quality images on Instagram, engage with users by tagging them in Tweets, have long-form blog posts for SEO benefits, etc. Each social media platform is unique and therefore should require a different type of “marketing”.
Making a distinction between you and your competition is important to creating an effective digital marketing plan. For example, performing a quick Google search for “marketing firm” returns almost 4 million results that are relevant to your search. How do you differentiate yourself from the competition? What makes your company stand out?
Setting Up Platforms for Customer Feedback
It’s important to build opportunities for feedback into your strategic marketing plan so that companies can get valuable insight whether it’s through product reviews or customer surveys.
One way to do this is through social listening. This has become a widely used term in the digital marketing sphere and means that businesses monitor their products, brands, and industry conversations to understand what customers love or hate about them. This allows companies to make smart decisions when it comes to implementing changes for their company.
Define Success Based on Your Industry
The most important part of creating your perfect digital marketing plan is defining how success will be met. What does success look like for you? A good benchmark is setting up milestones that can track your progress throughout your campaign.
For example, an e-commerce business may measure their social media following, monthly email list subscribers, blog subscriptions, and sales over time so they can see which methods are working best for their company’s growth. It’s important to understand what your company can measure and use this data to make smart decisions about the future.
One must not be too optimistic when projecting these important metrics. A good rule of thumb is to expect lower initial results when starting a digital marketing plan. For example, if your company decides to launch their blog but doesn’t receive any sign-ups the first month, it does not mean that it should give up on blogging altogether. One needs to be realistic and allow time for these types of campaigns to take shape in order to see an increase in results over time.
Establishing Specific Goals for Growth
You should have specific goals in mind so that you know which channels are working best for your brand. For example, if you have a high volume of Instagram followers, then it may be worthwhile to experiment with advertising on this platform as opposed to Facebook Ads. On the flip side, Facebook may still work better since it has a larger user base than Instagram.
It’s important to note that measuring digital marketing plan success is different for every type of business and depends on the industry, company objectives, and target audience.
A good way to measure results is by setting up milestones so that you can track your progress. For example, an e-commerce company may set a goal of increasing sales over time or creating more monthly website visitors. Each digital marketing plan milestone should be specific and measurable so it’s easy to tell whether the campaign was successful for your business. If there are no clear measurements then it will be difficult to pinpoint what changes need to be made in order to help your company grow.
Setting Measurable Goals
It’s important that digital marketing strategies are measurable so businesses can track their success and see which types of marketing efforts are most effective. This can be done by establishing goals and then measuring progress. For example, a pizza restaurant may want to increase the number of sales on Sundays by 10%. Tracking this weekly will allow them to make adjustments if needed while also telling them how well they’re doing based on their goal.
Summary
The steps to create the perfect digital marketing plan are relatively simple. Evaluate your current objectives and needs, determine which channels you want to use for your campaign, create a personalized content plan, set up platforms for customer feedback, establish specific goals in mind so that businesses know what is working best for their brand or company’s growth.
The most important part of creating this perfect digital marketing plan is setting measurable goals so businesses can track their progress throughout different stages of the process. Keep these points in mind when developing your own digital marketing strategies!
