This guide outlines marketing strategy examples — traditional and digital — and how to approach each one to build your client base.
If you own a fintech or an insurance agency, you are undoubtedly seeking new clients. This is an ongoing task in the insurance business and it is one that, although extensive, can be managed via a series of fluid marketing strategy examples.
The word, “fluid” is used here because, with the advent of technology for insurance agencies, there are new advantages to offer clients and new ways to meet clients where they most need services.
For this reason, this article will highlight marketing strategy examples as a refresher for methodologies you may once used, but have since forgotten, and the advantages of digital in the marketing strategies you’ll introduce to potential clients.
We’ll first examine some of the most effective traditional marketing strategies for an insurance agency, as we set the platform for tech to follow. In any of the listed options following, remember to use active listening skills when meeting with or talking to potential clients.
You’ll often catch a word or two about problems they have, but may not want to mention in depth. Catch those words and replay them as an indicator that you heard what was said and are committed to assessing and finding solutions.
In this way, folks who may not feel entirely comfortable with a serious conversation about a single issue, can hear that you caught their meaning and will act on it. These types of close-to-silent conversations may secure many new clients for you…it simply requires active listening.
Traditional marketing strategy examples
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Reach out to Your Active Clients
Current clients are the best sources of referrals for new clients, right? Use small amenities to sweeten their interest in assisting you in this process. You can also run a contest to see who can bring the most referrals into your agency within a month, with the prize being dinner at an upscale venue.
- Join and Become Active in Community Groups
Your efforts in charitable, civic and community groups need to be visible and genuine. Attend local receptions and events for anniversaries, community celebrations, and openings of businesses. Join local business clubs and become active within those clubs.
Build your reputation as being dependable and trustworthy. Share your business and your contact info with everyone, as well. Placing yourself in an obvious role in the community will indicate to everyone that you are solidly there to stay and not out for the purpose of “selling” alone.
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Become a Speaker
Most community members have little to no idea what an insurance agent or agency does. Besides describing your business, you have a background knowledge of why people need insurance in the first place: accidents at home or at work, work stoppage due to illness, repairs or replacements after a household accident, and the list continues.
Because you have extensive knowledge in these areas, offer to speak to high school groups (weave humor into your speech), community events, and trade shows or corporate events as this is one of the key traditional marketing strategy examples. Although you may have difficulty believing it, you hold expertise in areas of safety and well-being.
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Traditional & Fun Marketing Efforts
These handouts and fun marketing efforts will remind your community members who you are and what you do:
- Place your insurance agency name, contact information and brand on hundreds of pizza boxes from a local pizzeria. You will need to invest pennies per box, but your information will go into hundreds of homes.
- Sponsor the local fire or police department. If these local services protect and serve the community, don’t they deserve your patronage, as well? These service members typically have wide community relationships and can be an excellent source of meeting people, along with graciously accepting all you can do for their departments.
- Wrap your car. Seriously, this is one of the great marketing strategy examples. Have your car professionally wrapped with the brand logo and name of your insurance agency. Make sure the phone number is clearly visible, as well. You will attract attention and the wrap will foster conversations. Enjoy!
- Use social media advertising. Yes, we understand this is tiresome because everyone does it, but it is the most effective use of your marketing dollars, so we suggest you use it wisely. You can’t ignore effectiveness, right?
- Enter a local parade and include your agency staff members in the fun. Design your own float and ride on it. Toss candy to children. Give away discounts. You get the drift.
These traditional marketing strategy examples may not seem relatively important for growing your agency business, however, your presence and leadership within them will be a demonstration for the members of your community and the confidence in your insurance agency will grow as a result.
Digital marketing strategy examples
Let’s turn to tech and examine the effectiveness of the newest forms of marketing strategies for your insurance agency. In order to fully engage in marketing strategies using tech, you’ll need to update your involvement in social media. Using Facebook, Instagram and other media outlets is critical to reach the younger demographic of your community.
Because marketing is time-consuming, you may want to consider bundling the business of your online marketing and paying a service fee to have it all delivered.
It can be difficult to prepare and package everything in your content resources, so look for a marketing agency that is willing to prepare and announce your events, offer discounts, and enter callouts into social media. Include PPC content, as well as free articles or blogs.
Utilize these marketing strategy examples
- Produce humorous video clips advertising your insurance agency. Younger demographics respond best to humor, animals, and very short clips. If you need assistance, employ the use of a script designer to bring the best effort to your potential clients. Use younger members of your staff or children to reinforce the messages to your community.
- Produce customer video testimonials. A customer who has received outstanding attention after a flood, fire or car damage will usually be very willing to help in an advertising video. Hand out a brief script and allow customers to speak freely for best results.
- Use artificial intelligence (AI) and data analysis to search for new customers and build your agency. Create articles for local newspapers or periodicals and engage with online forums to build your reputation.
Craft Your Business Plan
Finally, place all of your marketing strategies into your business plan and plot the ways in which you will integrate your efforts. Plan calendar-driven events and holiday-themed promotions. Bring in both traditional and tech-centered marketing strategy tools to make your insurance agency shine.
If you don’t yet have a business plan, use this business plan for an insurance agency as a comprehensive guide. Inside your business plan, you’ll find outlines for every section of the areas to be detailed and you’ll be able to fill out sections regarding your mission and objectives for starting your company. Use your plan aggressively during the first five years of your business to accelerate growth.
Conclusion
Whether you choose to use traditional or tech marketing strategy examples, you’ll see the results in the relationships that are built and the trust that brings new clients to your insurance agency door.
Try a mixture of both traditional and tech strategies, analyze the results, and determine where to use your marketing budget to the best effect from there. We wish you every success!
