Real estate marketing apps that will boost your property business

This guide outliines 6 real estate marketing apps that you can use to list your sales, based on the experience of a Portugal real estate company.

The real estate industry has been steadily rising in the last couple of years. As a result, many people have been interested in acting as real estate agents, and subsequently, the competition has gone up.

Real estate agents are often faced with the challenge of providing quick and reliable information to their clients while also advertising their portfolios. Luckily for them, this is the age of smartphones and tablets. Many people are constantly looking for mobile applications that will simplify any task they may have.

Best real estate marketing apps

Many real estate agents and realtors know that it is essential to conduct their business on the go to keep up with real-time transactions. This guide will highlight some of the best real estate marketing apps for real estate agents.

Facebook

Facebook can be a good real estate marketing tool if used correctly. It can help you reach a larger audience with your marketing messages and can also help you to connect with potential and current customers. However, it is essential to remember that Facebook should not be the only marketing tool you use.

It would be best to consider other real estate marketing channels such as email, direct mail, and even personal networking.

Merits

• Facebook can be used to connect with potential clients, promote listings, and share industry news and tips.

• Agents can use Facebook to connect with other professionals in the industry, leading to referral business.

There is, however, a downside to using Facebook as a real estate marketing tool

• The potential reach of Facebook ads can be limited, as they are only shown to people who are logged into Facebook.

• Facebook ads can be expensive, especially if agents are targeting a specific geographic area.

• Facebook ads may not be as effective as other forms of online advertising, such as Google AdWords.

• Facebook can be a time sink, and agents may find themselves spending more time on the site than they intended.

• This app can be a distraction from more important tasks, such as prospecting for new clients. Some people may feel uncomfortable sharing personal information, such as their home address, on Facebook.

Wise Pelican

Wise Pelican is a real estate postcard service provider. However, it is a web application and not a mobile application. This website makes it easy to mail real estate postcards and ratings for effective real estate marketing.

Its merits include:

• Quickly generates real estate postcard mailings, thus saving time.

• The postcard mailings are affordable to any real estate agent—printing, postage, and mailing at only 75 cents.

• Availability of hundreds of postcards templates that you can tailor to your brand.

• The postcard tracking feature allows you to track your marketing campaigns effortlessly.

• It gives the realtors the option to use the list builder on the site or to upload a mailing list for each mailing campaign.

Demerits

• They do not have a mobile application which would be convenient for many people.

• High-quality design work can be expensive.

• The design process of the postcards can be tedious.

Homes.com

Homes.com is a real estate marketing tool that allows agents to list their properties and connect with potential buyers.

Merits

• This platform also provides resources for agents to learn about the real estate market and connect with other professionals in the industry. Some of the resources that Homes.com provides for agents include market data, tools for creating listings, and a directory of real estate professionals.

• The market data and tools for creating listings are useful for agents when trying to market their properties to potential buyers. The directory of real estate professionals is useful for agents when they are trying to network with other professionals in the industry.

Some disadvantages of homes.com as a real estate marketing tool include

• Homes.com does not offer many features for real estate agents to use to market their listings.

• Homes.com also does not offer many tools or resources to help agents with their marketing efforts.

• Homes.com is not as widely known as other real estate marketing platforms, making it more difficult to reach potential clients.

• As of July 2019, Zillow Group owns Homes.com, so any agent that uses Zillow to market their listings is also marketing their listings on Homes.com. Therefore, this platform may become overcrowded.

BombBomb

The Bomb is a powerful real estate marketing tool that allows you to create stunning property listing videos in just minutes, complete with photos and music. With The Bomb, you can easily showcase your listings to potential buyers and get them excited about your properties.

Some of the merits of using this platform include:

• The Bomb makes it easy to create professional-looking listing videos that can help you stand out from the competition.

• The app’s video editor is simple and allows you to add photos and music to your videos to make them more engaging.

• The Bomb’s video hosting platform is reliable and ensures that your videos will be accessible to potential buyers.

• The app offers a variety of video templates that you can use to create your listing videos so that you can find the perfect look for your properties.

• The Bomb’s video-sharing features make it easy to share your listing videos with potential buyers on social media and other platforms.

The demerits include:

• The Bomb is a paid app, so you will need to invest in a subscription to use it.

• The video editor may be too simple for some users, and it does not offer all of the features that more advanced video editing software does.

• The video hosting platform may not be as reliable as some of the other options.

• The app’s video templates may be limiting for some users.

• Video-sharing features may not be as robust as some of the other options.

Real Geeks

The Real Geeks is a lead generation and real estate marketing platform designed for real estate agents.

Merits

• It offers real estate marketing tools such as CRM, IDX websites, and transaction management tools.

• The Real Geeks platform also offers a mobile app, lead capture tools, and real estate market trends reports.

• The CRM and transaction management tools help agents keep track of their leads and clients, while the IDX websites help them generate new leads.

• The mobile app and lead capture tools help agents stay connected with their clients and potential clients, while the real estate market trends reports help them stay up-to-date on the latest market trends.

Demerits

• The downside to this app is that it does not offer a free trial, and it is not available in all states.

Mailer Lite

Mailer Lite is a great real estate marketing app for real estate agents who want to stay with their clients and prospects. It makes it easy to create and send newsletters, email campaigns, and other communications. It also includes a variety of templates and tools for creating beautiful email content.

Merits of this app:

• Easy to use: Mailer Lite is very easy to use, even for those who are not tech-savvy. The interface is intuitive and user-friendly.

• Affordable: It is one of the most affordable email marketing platforms available. It has a free plan for those who send up to 12,000 emails per month.

• Excellent deliverability: the app has a great reputation for delivering emails to inboxes. This is important for ensuring that your recipients see your communications.

• A variety of features: this tool includes several features that make it a great choice for real estate agents. These features include email automation, a wide range of templates, and good reporting tools.

• Good customer support: Mailer Lite offers good customer support, which is important for any business. The company has a knowledge base and a live chat option.

Demerits include:

• Limited features on the free plan: The free plan of Mailer Lite only includes a limited number of features. If you want to use all the features, you will need to upgrade to a paid plan.

• No phone support: this platform does not offer phone support, which can be inconvenient if you have questions or need help with the platform.

• No live chat: the app also does not offer live chat support, which can be frustrating if you need help with the platform.

Conclusion

Many real estate agents can quickly post and conduct business with the help of these real estate marketing apps. They can use whatever platform they want. Success is only a tap away through this.