App store optimization has become one of the main ways of app promotion. It helps to improve the visibility and ranking, which makes it easier for the customer to find and download it. One more advantage of app store optimization is the opportunity to get customers` reviews and feedback.
There is no doubt that optimization of your app is an important part of being successful in the modern world full of digitization.
Benefits of app store optimization
When we talk about app store optimization, it’s impossible not to mention about its benefits:
- Increase visibility: Use optimization to make more users see your app in the store.
- Save costs: You don’t need to pay a huge sum of money for advertisement, because app store optimization will help your app to be consistently popular.
- Target audience: Interact with the engaged audience only.
- More conversion and profits: Your app can be the source of constant income.
- Permanent downloads: App store optimization helps to find the right audience, which will download and use your app.
- Using paid advertising for more results: you can increase coverage and overtake competitors in App Store and Google Play.
According to all benefits above, it can be concluded that app store optimization is a must for all app types.
What does the app store optimization consist of?
To get the high level of optimization it’s necessary to use a set of measures that will improve all aspects of your app on the way to success. The important processes such as: niche and competitors analysis, semantic core, design improvement and so on make your app better on each step. The main goal is to make the ideal one, which will attract users from the first view. Perfect programs always have lots of downloads and crazy popularity.
Market and competitors research
First of all, you need to make a detailed analysis of the competitive environment and market trends. It will help to understand your advantages against competitors and customer needs you can cover with your app. This step is the first and the most important one, it’s a base for the next business steps and decisions.
Targeted semantic core
This aspect is the must to promote your app too. The creation of semantic core is the list of keywords and phrases that your targeted audience uses the most for searching in the store. With the help of semantic core you can display your application in the TOP search results. So, now it’s easy for targeted users to find your app in the store.
Optimization of metadata
After getting the most relevant keywords and phrases, it’s necessary to implement them in your app. During this process targeted semantic core is added to different pages of your application. It helps users with the same interests to find your app in the store. The better metadata optimization – the more downloads you will have.
Design and visual improvement
For getting the best optimization results,you need not only to promote your application, but also make it design perfect and comfortable for customers. So, according to that fact, design and visual improvement is an integral part of successful app store optimization. Keep in mind that your app’s perfect and stylish design should be complemented by an intuitive interface.
A/B testing
With the help of A/B testing you can check what design elements work best with users. For example you have two different types of order window design: the first has the email field and the second – without it. Use A/B tests to make a conclusion which of them is working better and bring your app more orders. You can compare different types of parameters, such as: payments, visitors, conversions, approval ratio etc.
Regular downloads and traffic monitoring
App store optimization includes permanent monitoring activity about how many downloads your application gets and how great the traffic numbers are. It is worth saying that this information is valuable for constant app promotion. You can also make the right business decisions according to this information to make the indicators better.
Summary analytical report
Get the summarized information about your app in the store. You can compare the indicators with the previous period and to understand the dynamics. Don’t ignore this information, you need to get it every month, read it, analyze and make the right decisions of what you will do the next to become more successful.
Conclusion
App store optimization is an integral and important part for all types of applications. With it you can make your app better and more popular, increase brand awareness and make more profit. Beside it, you will get all necessary information to make the right decisions for the next steps of application improvement.
