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The indomitable Venus Williams may be blazing a new path for sportswomen.
There is no doubt that women in sport are not given as much credit for our hard work or our achievements as the men get.
Negative attitudes and a lack of support for female athletes is often making headlines over their achievements — or even worse, a man’s lesser success in sport is seen as more valuable as in the case of this incident from the Rio Olympics.
Even prize money is a strongly contested issue, with tennis making headlines for equal pay in the majors.
But one of the biggest bugbears for women athletes is how commentators treat them. For instance, there were the ‘Jiggling Jenneke’ comments and the fuss made about hurdler Michelle Jenneke’s now world-famous warm-up dance.
Nor will we forget about when Eugenie Bouchard was asked spin around to see her outfit during the Australian Open.
When was the last time you saw a commentator ask one of the men in the Tour de France — or a man in any sports event — spin around and show off his gear? It is inevitable that this won’t stop in the near future. The focus on what women wear when they play sport looks to always trump the actual athleticism of what they are doing.
Venus Williams has had the answer to this problem all along. Stop fighting it and make a profit from it.
Williams decks herself from head to toe in nothing but her very own branded clothing line . A true sign of a business woman who’s focused on serious success.
What better way to make the most of the sexist comments of male commentators than to have them in fact PROMOTE what you’re wearing knowing it will make you money.
Let’s see what happens during the US Open shall we?
P.S. I just love the fact that Venus Williams has pictures of real women on her website. Relating to your market is key and Williams absolutely understands that not all women are professional athletes but we all like to look good in functional workout gear.
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