This guide outlines the 5 key reasons that promotional pens are still a winner when it comes to small business marketing.
When you’re thinking about promoting your small business, you might not have a clear idea of what to use or how to go about it. Fortunately, there are a vast array of different promotional devices that can help you get ahead. One of these is the humble pen. There are many reasons to use promotional pens as a form of marketing material. They offer a simple means to get your marketing message out to a large audience in minimal time. Moreover, they can be a valuable gift to potential and existing customers.
5 ways promotional pens are smart marketing
In this article, we will go over a few perks of using promotional pens as a marketing tool for a business and how they can help you succeed.
Pens Generate Marketing Buzz
One of the best ways to generate marketing buzz for your small business is by using custom logo promotional pens. These pens are very popular with businesses because they are an affordable way to promote your brand while having an item that people will use on a daily basis. These pens are a great way to get your name out there, but they also offer other benefits such as increased exposure and increased awareness of your brand.
Really, there aren’t many better ways to show off your brand image than by using a custom logo pens. Since you’re printing the company name and logo on the side of the pen, consumers can be who you are and get an idea of your values merely by checking out your insignia! This can have the effect of creating an impression in their minds about what kind of company you are. Knowing this might help them decide to become customers, use your pen in public, and eventually help promote your business.
They Help Within Your Marketing Budget
There’s nothing worse than a runaway marketing budget. When you spend time and resources marketing ineffectively, you end up costing your corporation money. This might lead to budget cuts in the marketing department which can be deleterious at any time. The last thing you want to do is cut your marketing budget. But you do need to use it effectively. That’s why buying promotional pens in bulk and customizing them is such a great idea.
Using custom logo pens can actually help keep your marketing budget in check because it’s cheaper to buy pens in bulk and give them away or sell them. They have a higher perceived value than regular office supplies. Seriously, how often have you reached for a pen at the office only to find there aren’t any pens in sight? The fact of the matter is that people like pens and they’re always just kind of handy to have around.
Customers Love Them
If there’s one, single immutable fact about people it’s that they love free stuff. That’s why giveaways and sweepstakes are such popular things. When you give somebody something, it starts forging a bond of sorts with that individual. Sure, you’re probably not going to be best friends just because you gave a customer a pen, but they’re going to see that you care about their patronage because you gave them something nice.
If it’s more than a ball point or clicking pen, they’ll probably love it even more. Gel pens, fine tip pens, pens with flashlights on them, and pens with stylus tips are all options for adding an extra layer of elegance to your pen giveaways. Ultimately, customers like something functional, aesthetic, and easy to use when you give them free items. Whether you’re using them for marketing or selling them, promotional pens can admirably serve that purpose for your organization.
They’re Versatile and Increase Exposure
Custom pens are pretty good for helping a business gain exposure, especially because of their versatile nature. People like to use pens all day long, whether it’s scribbling down notes or writing down critical information. So it stands to reason that handing out custom promotional pens would be worthwhile.
So how do they increase exposure for your business? When someone uses a pen from your company, they’re going to look at it every time they pick up their phone or open their desk drawer. This means that even after people put down their phone or close their desk drawer at night, they’ll still be seeing your name every time they use their pen! If they let a friend borrow it or use it in public, there’s even more exposure for your business.
Ultimately, this is one of the cases where exposure to a brand logo can be beneficial to the organization to which it belongs. And at the end of the day, even generating a little interest from a free promotional item is better than not having any quality marketing at all. So be sure to take advantage of everything custom pens have to offer when it comes to improving your brand awareness.
They Make Great Gifts
Even if you’re not selling them as part of your standard wares, promotional pens can still be a great gift for everyone from your current customers to potential investors. Pens are useful and memorable. When you’re trying to build awareness for your brand, it’s important that people remember who you are and what you do.
The problem with many promotional products is that they become so common, they ultimately lose their effectiveness as a marketing tool. Logo pens are different because they aren’t just handed out at random; they’re given away in exchange for an action that makes sense for your business or brand. You might give them away at an event or trade show where people will be taking notes or writing down contact information.
It’s one of many amazing things you can do to get the word out about your brand during a trade show, so why wouldn’t you at least give out a few pens? They are ideal for gift baskets, employee gifts, or simply used as calling cards for your brand. Plus, people love to receive gifts so even something as small as a pen can make an impact.
