Boss Lady

3 ways your personal brand affects your business


As business and career women, it seems like we have a thousand things to be concerned about. While taking care of the marketing, advertising, finances or the overall operations of our business, it is easy to become preoccupied with other things. However, what we often forget is what our personal brand is suggesting about us.

While it may seem as though who we are professionally has nothing to do with who we are personally, our personal brand is often synonymous with our professional brand. Our personal brand is what sells our company, our business or our career path. We are our always representing our businesses and our work. For entrepreneurs, we are what introduces our businesses to our clients. We are responsible for building their confidence, our credibility and leaving an irresistible desire to want to do business with us.

There are many ways our personal brand affects our professional brand, but these three are the key ones.

1. Appearance

First impressions are everything. You never know where you will be when you will acquire a new client. You always want to appear to be polished by being professionally put together; clean, neat and organized. Anything contrary to a professional image can be very distracting. Secondly, it will take away from the quality associated with the company. Clients are always checking you out. If they’re not sold on you, there’re not going to be interested in hearing anything you have to say.

2. Articulate

Always be prepared with a canned, yet tailored, elevator speech. Clients have a keen ear for competency. Always be clear, affective and well-educated on your product or service. You only have one chance to sell yourself and represent your business well.

3. Quality

Clients are impressionable. One mistake can either demonstrate that you can or cannot do something; which can jeopardize your business. Honor your clients by respecting their time and investments in you. Be where you’re supposed to be when you’re supposed to be there. Be prepared when you arrive. Demonstrate to your clients that you know what you’re talking about. Show them you’re passionate about what is your doing. Offer them a quality of service that is unheard of and not easily found. The goal is to secure their business as a remaining client. If clients aren’t sold on the quality of service you have to offer, they might like your idea but seek a competitor for service.

About Alexis Nicole White

Alexis Nicole White is a Managing Director of An Executive Solution Concierge, in Atlanta, GA. She's 31 years old and a mother of a 10 month old son.

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