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Online business marketing: 5 key steps to boost your online business


This short guide outlines five smart online business marketing strategies and steps you can use to boost your brand presence and expand your client base.

Today, starting an online business is easier than ever thanks to all the useful information and marketing tools available. However, running a successful business is somewhat harder. On top of trying to deliver your products or services, you’re busy being all things to all people, while at the same time attempting to keep up your online business marketing and stay in the spotlight.

5 strategies to improve your online business marketing

So, how can you make a difference between your business and the competitors’ and get more customers, popularity, and sales? Here are 5 easy online business marketing ways you can boost your business.

1. Focus on your target audience

Many new businesses make the same mistake: they try to target everyone. This often results in an unsystematic online business marketing strategy and can turn out to be overly expensive in the long run. Try to focus your business on your target customers, i.e. those who are going to benefit from your business. The more streamlined your products, services, and content, the higher the quality of your visitors. This means you will be able to target the people who are most likely to spend money with your business.

Your target audience will impact everything you do, from the brands of products you stock to the type of content you create. Later down the road, when you are ready to invest in ads, you’ll be able to fine-tune your ads so that you can show them only to people who are most likely to make a purchase and save lots of money.

If you are not sure who your audience is, use tools like Google Analytics to examine the activity data of your site and get an idea of what people like when it comes to your business. You could also check your competitors and try to figure out what seems to be working well for them and use that information for your online business marketing and to make your own website better.

2. Create great content

Delivering quality content is very important, regardless of whether you’re writing blog posts or product descriptions. It’s all about giving your customers the information they need via your online business marketing. The information you provide needs to be engaging and easy to understand. Avoid big blocks of text by using headers to separate points and keep the language simple.

Another aspect to pay attention to is factuality. If you want to establish yourself as an authority, ensure that your content is based on the evidence. This will not only improve your brand reputation but also help you boost your search engine rankings.

3. Build a mobile app

According to the Pew Research Center, more than 80% of people in the US own a smartphone and most of the population uses an additional range of devices like laptops and tablets. Currently, more than 50% of the time individuals spend on digital media is on mobile apps and over 40% of all mobile sales generated by leading retailers are from apps.

Obviously, everyone is glued to mobile devices to get the needed information or buy the desired products instantly from any location. Smart business owners understand trends and adapt accordingly. Creating a site is just the first step, but with everything heading to mobile, the path to boosting your business is quite obvious. If you want to ensure sales, high revenue rates, and overall business growth, you should create a mobile app!

But how to design an app that will help you boost your online business marketing? Believe it or not, this is not as hard as it sounds. All you need is an app maker, i.e. software that allows you to build an app without any coding experience. Whether you are a beginner or a pro, you can use an app maker to design an app that will help you boost conversion rates, increase customer loyalty, and give you a competitive advantage.

4. Diversify your operations

If you want to boost your online business marketing, you need to think out of the box and consider including elements that will either help you benefit from existing customers or drive new traffic to your online business.

For instance, you could expand your inventory to include complementary items. Smart retail owners and brand managers know that if a customer is willing to open their wallet in the first place, they might be able to increase the sale before checkout.

Another good idea is to promote a YouTube channel to accentuate your businesses, engage your audience, but also potentially earn additional ad revenue. Consider creating a channel where you will show people how to use your products or services.

5. Leverage social media

Social media is a great way to put your business in front of a huge number of potential customers without having to invest tons of money. However, even though creating social media pages is easy and free of charge, it’s not enough to simply have them – you actually need to be social. Here are a few online business marketing ideas for social media to get you started:

Be consistent. Even though how many times you post content on social platforms will depend on various factors, try to post at least once a day in order to make sure you stay on top of people’s minds.

Avoid sharing just for the sake of sharing. Post content that your audience will be interested in reading. This might include sharing any interesting sites you find online, retweeting relevant Twitter accounts, and commenting on someone’s post. Of course, don’t forget to keep it all centered around your niche and industry.

Pay attention to visuals. Research has shown that graphics tend to engage users 50% more than plain text. For example, LinkedIn posts with images get 200% more engagement than plain text, whereas, on Twitter, videos are six times more likely to be retweeted than photos.

Add social buttons on your website content, as well as your store offerings. You never know who’s looking at your pages, and they might share your offering with their followers.

Final thoughts

So there you have it, 5 simple ways you can boost your online business marketing. Take it one step at a time and experiment with different tactics. With focused effort, you can build a powerful online business or grow your presence online.

About Sherryn De Voss

Sherryn De Voss is is a marketing specialist with a focus on helping small business be the strong backbone of the economy.

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