Women In Business

7 key tips for killer infographics


Social sharing of infographics has made them an incredibly popular marketing tool. Done well, they can garner thousands of shares and plentiful leads. Done poorly, they make your business look unprofessional. Instead of throwing together a sloppy infographic, take the time to make it awesome. It will pay off…

1. Tell a story

The best infographics don’t simply list random statistics. They follow a logical path, so the viewer can read their way through the graphic. The “story” need not adhere to typical story structure, but it should flow naturally from beginning to end. Of course you want to draw potential clients to your site with a great graphic, but you also want them to learn something from it. The more intriguing the information, the more likely your infographic will be shared. If you’re rehashing things people already know or you sell too hard, no one will be interested.

2. Use credible sources

The foundation of an awesome infographic is reliable data. If the data in your graphic isn’t backed by credible sources, you can kiss your own credibility goodbye. Properly evaluate all sources, especially those found online. Consider who conducted the research and why, who paid for the research, and where it’s published. Web sources that can be edited by anyone, such as wikis, aren’t typically trustworthy. You should also be wary of websites without an author or publication date available.

3. Cite your sources

Just as important as collecting credible sources is listing them in your infographic. Including links with your citations is even better. Some infographics may be based on a single study, so naturally there would only be one source listed. Some will have many sources listed. Use exact URLs when possible, so readers can go to the original source for more information. This EQ vs. IQ infographic is a great example of source citations.

4. Design is everything

After credible data is collected and the infographic is written, your designer can take over. Designers work with writers to determine which pieces of information should be featured most prominently. They arrange the information so that the graphic visually flows with the story, leading the eye through the data. It must be readable, high resolution, and scalable for all devices. The lengthier the infographic, the tougher it will be to create one that’s suitable for social sharing. If that is the goal, it’s sometimes best to create a second, shorter infographic specifically for social sharing. You can link that to the longer version. This project management infographic features a clock at the center and leads your eye through the statistics in a clockwise pattern that both suits the topic and makes the information easy to follow. You can find some fantastic infographics already created that would suit your purpose.

5. Keep it simple

The very nature of an infographic means it must be easy to digest. The content should be clear and simple. Present data as succinctly as possible. The design should be uncluttered and readable. Don’t confuse simplicity for boring, though. An awesome infographic must be simple, but it can still be exciting. This infographic about how music affects your driving shows how an infographic can be graphically complex and filled with content, but still clear and readable.

6. Don’t be selfish

You want to draw attention to your brand. Don’t beat people over the head with it in infographic format. When you’re coming up with ideas for a graphic, think beyond your own business. Let’s say you’re the owner of an independent coffee shop. Rather than creating a graphic about your own shop, consider a graphic about cafes around the world, ways of roasting coffee beans, or other awesome small businesses located around your city. Broader subjects are more interesting and more likely to be shared than a promotional graphic about you, which amounts to nothing more than an ad.

7. Remember your customers

An awesome infographic creates interest in your business. When considering subject matter and design, don’t forget who you’re targeting. If you have customer personas, share them with your writer and designer. If you’re doing it yourself, leverage the customer data you have to form infographics your customers will find interesting. Your infographic could speak to a problem your potential customers are seeking an answer to. It can speak to their other interests or to the reason they’re interested in your business. Share the infographics in the social media sites where your targets are most active.

Infographics can be a lot of fun, both to create and share. But like any other marketing effort, if you don’t put in the effort, it will show in your final product. With the right approach, you can make an awesome infographic your customers will read and share.

7 key tips for killer infographics

7 key tips for killer info graphics | The Business Woman Media

About Megan Totka

Megan Totka is the Chief Editor for ChamberofCommerce.com. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. She specializes on the topic of small business tips and resources and business news. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Megan spends much of her time establishing new relationships for ChamberofCommerce.com, publishing weekly newsletters educating small business on the importance of web presence, and contributing to a number of publications on the web.

    Recommended for you

    What Do You Think?

    Your email address will not be published. Required fields are marked *