Promotional giveaways are one of the most dynamic and effective marketing strategies available. This guide outlines 7 strategies to use them for the most impact. They work on any platform or channel, are super scalable, and allow your sales and marketing team to have added fun!
There are almost endless ways to launch promotional giveaways, and marketers have relied on the competition model for advertising for generations. Each year, competitions get more creative, and technology allows for better reporting once the giveaway is over.
7 strategies for promotional giveaways
If you like the sounds of that but are unsure how to create the perfect competition or promotional giveaways for your brand, you are not alone. Below are seven of the best tips to help you get started and grow sales:
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Plan It Properly
Boring content does not convert – those are words to learn to live by. This strategy needs to be well thought out and aligned with your brand. That kind of perfect execution requires attentive planning.
Timing matters and social media platform competition rules can vary significantly, so do your research first before you plan your big event.
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Set Goals
Before starting, set clear and achievable goals for your promotional giveaways. It is possible to have more than one objective with this, so do not feel cornered into choosing only one goal.
You can grow social media followers, increase engagement, and boost sales after relocating your business all by using one simple competition strategy – entries. Most marketing campaigns need to have set goals and measurable outcomes.
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Brand The Right Items
With a market saturated in competition, it is a great idea to set your business apart from its competitors by branding items. Branding through apparel, custom mouse pads, key chains, or caps is an effective way to grow brand awareness while simultaneously offering your customers something of value.
When choosing items to brand for promotional giveaways, consider what your potential customers would like the most and go with those options.
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Add Prizes
Apart from giving away stunning branded gear, consider adding an exciting promotional giveaways prize to the equation. There are multiple reasons for people to love getting something for free, but people chasing that winner’s high can seriously pay off for your brand.
You can have one grand prize or many smaller prizes – depending on what you think your audience would best respond to. Once you have the winner/s, remember to congratulate them publicly on social media.
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Have Clear Rules
Competition marketing is an effective way to promote your company, boost sales and engagement, and increase brand awareness – but it needs to get executed well, or it will not work. To maximize the impact of the promotional giveaways, define clear rules for your entrants.
To gain the most traction with this, make the rules easy to understand and follow. The simpler the rules are, the more people will enter.
To keep things fair, only allow one entry per person. Accepting more than one entry is risky because many people will not bother to enter at all if they think someone else has a greater chance of winning.
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Advertise
That may sound like an obvious tip, but you must promote your promotion. Without the right marketing campaign, no one will know about your giveaway, and you will not come close to achieving your goals.
Start by creating a post about it and share it across all your social media channels. Most social media users will share your content when there is a promotional giveaways prize involved, even if you do not specifically ask them to.
It’s a little bonus that goes with people thinking that will give them the upper hand and more of a chance of being selected as the winner.
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Simplicity Always Wins
If your promotional giveaways competition does not embrace the art of simplicity, it could very well overwhelm your target audience and scare them off. Instead of making your audience jump through hoops, capitalize on their data – of course, with their consent.
Simply ask users to give you their name and email address and tick a consent box to receive emails from your company only. By keeping things simple, your giveaway has a much higher chance of succeeding.
Final words
Giveaways appeal to basic human emotions, and almost everyone loves winning. Each click, entry, like, or share boosts your overall position on people’s radars – and it can boost your web traffic immensely.
Successful campaigns do not happen on their own. They are the result of weeks of planning, hard work, and strategizing. Use these tips above to develop the perfect promotional giveaways for your brand.
