Applicant tracking systems can streamline your recruiting process


With the increasing hiring volume and today’s competitive market, now is the ideal time for recruiters to consider the use of Applicant Tracking Systems (ATS). Read more to find out the top benefits of this intelligent tool!

Applicant Tracking Systems have become the backbone for recruiting and hiring. As a recruiter, an ATS should be the most paramount investment for your business, as it has become an indispensable tool for modern-day recruitment. Applicant tracking systems have become so popular amongst the staffing and recruiting industry that 94% of recruiters and hiring professionals say their ATS or recruiting software has positively impacted their hiring process.

Recruiters come across countless tasks in a day which can become quite time-consuming and tedious. However necessary these tasks may be, the manual handling of these tasks prevents recruiters from performing the most critical job—connecting with candidates and nurturing the employer brand. This leaves far less time for recruiters to focus on sourcing top talent. Fortunately, we are witnessing a digital shift where a majority of daily tasks can be completed with a click of a button. This is where Applicant Tracking Systems save the day for recruiters.

Overview of Applicant Tracking Systems

We live in a technologically advanced world where Applicant Tracking Systems optimize and streamline the entire hiring process by offering an all-in-one solution to ensure that nothing falls through the cracks. Applicant Tracking Systems help recruiters hiring managers, and employers facilitate and streamline the recruitment process. An applicant tracking system functions as a repository for applicants, which helps manage the application process in one single place. This intelligent system provides an all-in-one solution for managing job applications, resumes, candidate data, emails, and job postings.

In essence, an Applicant Tracking System is a workflow and compliance tool that manages applicant data and eliminates unnecessary administrative tasks—leading to a more streamlined hiring process. Some important features that you can find in an ATS are:

  • Candidate search and filtering tools.
  • Job board, email and social media posting.
  • Resume parsing.
  • Receiving, storing, and organizing large amounts of candidate data.

Top 5 Benefits of Applicant Tracking Systems

1.    Automation of Tasks

Automation is truly a gift when it comes to the advancements in technology that have taken place in recent years. With the help of automation and AI technology, the tasks that used to take hours are now completed within seconds!

With the help of an ATS, employers no longer have to scan through piles of applications and resumes. Automation accelerates this task by seamlessly scanning through candidate data—presenting employers with the most relevant data. In addition, automation helps recruiters complete tasks by sending customized updates and bulk emails with just a single click. These tasks take up a considerable chunk of time, leaving recruiters and hiring managers with much less time for other crucial tasks. Applicant Tracking Systems include many intuitive features that automate numerous tasks and make collaborative hiring much more effective.

If managing time is what keeps you behind as a recruiter, applicant tracking systems automatically manage manual and time-consuming work—leaving you with more time to focus on other elements of recruitment and growing your business.

2.    Helps Manage Time

The most prominent advantage to investing in an ATS is the level of time it cuts down throughout the hiring process. With automation and the availability of numerous tools in an Applicant Tracking System, the recruiting process becomes much more streamlined and easier to manage. Applicant Tracking Systems are designed to optimize and manage the entire recruiting process for employers by offering an all-in-one solution for communication and other crucial recruitment tasks—ensuring that nothing falls through the cracks. As a result, the process becomes immaculate for businesses!

3.    Enhances the Candidate Experience

It’s pretty apparent that an ATS is a lifesaver for employers, but not only does it benefit the employer, but it also leaves a positive impact on clients and candidates! In this candidate-centric job market, providing the best candidate experience has become vital for attracting and retaining top talent. When employers work with more efficiency and productivity, it positively impacts candidates, improving the overall candidate experience.

An ATS provides a single space for all your communication and social needs, enhancing the candidate experience. Recruiters can quickly post to job boards and social media platforms, engage with candidates and send emails under a single platform that directly improves the candidate experience. Communication is critical for a positive candidate experience, and an ATS provides precisely that!

4.    Improves Cost-Per-Hire & Candidate Quality

Research on recruitment statistics shows that 78% of recruiters who use an ATS have improved the quality of candidates they hire. Recruiters who utilize an Applicant Tracking System have an improved cost-per-hire rate and receive higher candidate quality than those who do not use an ATS.

Automating tasks increases productivity and reduces time spent on administrative tasks, reducing cost-per-hire and increasing the efficiency and productivity of hiring teams. In addition, enhanced communication through an ATS allows recruiters to build a rapport with candidates, which can play a significant role in the acceptance for a position by a candidate. A positive communication experience with an employer can raise the chances of top talent wanting to work with you.

With a more streamlined hiring process, you can significantly improve your candidate engagement and attract top talent in the market before you lose them to competitors.

5.    Improve Communication & Reduce Friction

Recruiters spend the majority of their time engaging and communicating with candidates and hiring managers. To facilitate this process, an ATS is an excellent tool for improving communication processes by allowing recruiters to engage with candidates and track them at different steps throughout the hiring process. Nearly 63% of candidates report being dissatisfied with the level of communication from most employers after applying. This is where an ATS becomes a saviour.

When it comes to recruitment, communication is key. However, with endless tasks, consistently communicating with candidates and other clients can become cumbersome. Not to mention, a lack of communication can leave candidates disappointed and makes them lose interest. An ATS can help recruiters keep their candidates in the loop by creating automated messages and emails to keep them in the loop. This also makes collaborative hiring much more organized! With improved communication processes, candidates are more satisfied, and collaborative hiring becomes more simplified.


As the job market evolves and grows, Applicant Tracking Systems have taken over the recruitment industry for all the right reasons. From gathering and parsing resumes to scheduling interviews and sending emails—a feature-rich ATS can streamline the hiring process end to end. With more and more businesses opting for recruiting software, their indispensability in the hiring process is unequivocal.

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