Confident Leader

How to become an industry influencer

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You’ll often see news programs that feature segments where a guest comments on recent financial figures, the housing market, the latest tech gadgets, and so on.

But, have you ever wondered why they chose that particular person? The answer is simple. That person is seen as an expert in their field— the ‘go-to’ person for advice and analysis.

Now, if you’re an ambitious woman in business, you’ll wonder:, how do I become that person? How can I be my industry’s ‘go-to’ person? Again, the answer is simple— hard work and constant development and learning.

By using the strategies below to further those three things, you too can become an expert in your industry and, at least one of, its go-to people.

Take charge

When something unexpected happens, many people react to the situation instead of taking charge of it.

But when it comes to business, you should always aim to take charge because it will show that you can handle the pressure and are the go-to person for any situation.

Set an example

Influencers and go-to people are obviously knowledgeable and experienced at what they do, but they are also leaders in their industry, who never settle for second best or take short cuts.

This is because being an influencer or go-to person is more than just being the most knowledgeable, experienced, or take-charge kind of person. It’s also about being an example to those around you.

Specialize

It’s often easier to be the go-to person in your industry when you specialize on a niche area of it. Find areas that you know thoroughly, and promote your knowledge of them.

Share what you know

While it might seem counter intuitive to share your ‘go-to person’ knowledge, that knowledge is exactly why people come to you.

Look for opportunities to share that knowledge, through writing articles, speaking at events and even offering industry knowledge posts on social media. Also make sure any online profiles you have outline your experience and expertise.

And finally, create a brief (no more than one page) summary of your expertise, and send it to journalists you notice are covering your industry with an offer to make comment when other stories arise.

About Rowena Nagy

Rowena Nagy is a Journalist at The Business Woman Media. A graduate in Journalism, Media and Communications, she is passionate about in writing, travel journalism, video journalism and Public Relations.

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