Boss Lady
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Managing your energy on a ‘shoestring’
We think of shoestring budgets in terms of finances — we need to achieve an outcome with limited funds and we must find creative ways to pull off miracles. But have you also felt that your energy is also...
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3-Step program to boost a flagging business
It is never far from our minds, but it’s something we don’t particularly want to contemplate. If our business is going down the tubes at a rapid rate, it can cause a lot of stress and anxiety not just...
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Why are the stats on women in tech actually getting worse?
When we talk about technology jobs and careers, we don’t find many women working in this field. Despite all the attention being paid to tech and diversity, the gender gap in tech is getting worse. Mostly, young girls are...
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How small changes can increase your online visitor numbers
Here are some small changes you can make to produce a big impact on your website. Every business needs customers to buy their product or service. However sometimes getting them to do it can be difficult — and there...
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A straightforward guide to managing angry customers
There comes a moment in any business where you suddenly realize you have angered a customer. It happens. In fact, it’s completely inevitable – though that’s not going to stop you feeling terrible about it. It’s tough enough to...
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The privileges of being the authority figure
The smartest business owners are always improving their skills, staying up with the latest developments in their field and educating themselves. After all, who do you want to do your taxes – the accountant who’s up with the latest...
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Customer engagement strategies proven to drive results
As businesses, we’re encouraged to engage our customers. We have hundreds of platforms — from email managers to CRM software to social media — and analytical programs to measure our success, yet achieving customer engagement seems more complex than...
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Efficient business strategies: 6 tactics to boost efficiency
What sort of business owner would say no to a more efficient business if they could have one? Some may think that their businesses are as efficient as they’re going to get, but in many instances, this is not...
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Employee perks to increase job satisfaction and engagement
If you are a business owner, you should have a good idea already of how important it is to take care of your employees. Your employees are just as important as your customers, if not more important. Seriously! When...
