Boss Lady

What stops you turning brilliant business ideas into reality

Every day sees the birth of another opportunity — and if you are business minded, you know that each new chance is a shot that is worth it. And it is yours for the taking. But the problem is...
The easy guide to making e-commerce business a success

It’s predicted that ecommerce businesses will bring in around US$2 trillion in 2017. If you’re thinking about getting a slice of that pie, it may be easier to do than you think. Running a business from home can be...
Business tips for startups (and what you must know to do it right)

This guide outlines the key business tips for startups that will help to ensure future success. Did you know that 3 in 5 small businesses fail in the first year? Did you know that over half those failures are not...
Time to outsource? 3 important questions to ask yourself

As a business owner, you’re likely to think about outsourcing some of your tasks sooner or later. There could be different reasons behind this and every process you consider could have an impact on how the rest of your...
Target demographic still evading you? Try these strategies

There are plenty of people out there that your company can appeal to. But most companies have one particular target demographic that they feel will be most lucrative for them. If your business is currently struggling to appeal to...
Are you REALLY ready to take the plunge and start a business?

So you have a great idea for a business. If you are anything like me you want to spend your days fulfilled and doing something you really love. Right? Like me you might also be asking yourself “how hard...
Everyone wants their business to disrupt, but how can you actually achieve this?

Whether you’re a brand marketer or a business owner, there is one thing that you become aware of – reaching your consumers is becoming increasingly difficult. This problem is exaggerated in the modern age, with the rise of social...
AirBnB: What can we learn from these marketing gurus?

In a world with ever diminishing resources and luxuries previous generations took for granted, the sharing economy has really boomed. It doesn’t matter if you can’t afford the upkeep on your own car or can’t pay for flights and...
Managing your energy in the workplace

Many of us respond to rising demands in the workplace by putting in longer hours with few recovery breaks, which can take a toll on us physically, mentally, emotionally and spiritually. But what if there was a more efficient...