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The easy guide to making e-commerce business a success

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It’s predicted that ecommerce businesses will bring in around US$2 trillion in 2017. If you’re thinking about getting a slice of that pie, it may be easier to do than you think. Running a business from home can be one huge distraction, but it’s also a money maker and a way of being as flexible as you need to be. If you’re ready to set up your ecommerce business from home, here’s what you’ll need to make it a success.

Don’t rush

When you’ve had an idea and you get excited about starting your own business, it’s easy to rush into things and regret them later. When it comes to setting up your ecommerce website, you need to make sure you do it properly. Don’t advertise your website before it’s ready. You need to test it and test it again before you encourage people to look and buy. If you’re finding it difficult, you may need the help of ecommerce solution providers. The last thing you need is to invite people to buy products and find that your payment system isn’t working properly. It may take you a while to fix and customers may go to your competitor in the meantime.

User experience

When you’re selling from an ecommerce store, you lose out on all the advantages of selling face to face. Your customer can’t speak to you in real time, they can’t feel the product or taste it and smell it. The only reliable way of encouraging a sale is ensuring your customer has a good experience. Pages should be quick to load, descriptions and information should be freely available and pictures should accompany them. Your customers are taking a risk by buying a product they’ve never used from a business they have no experience of, so it may be a good idea to offer free returns to first time customers.

Social media

Social media is as close as you’ll get to free advertising. It’s a brilliant way to target your customers and extend your reach. It’s also excellent for gathering vital information about your customers. What do they like? What don’t they like? Which products do they react best to? Make sure you’re posting on social media regularly so your business stays in the forefront of your customers minds. You have a unique opportunity to connect with your customers and attempt to make them loyal to your business.

Content

The more content on your website, the more interesting it will be for your viewers. Many successful businesses have blogs with tips on how to use the products on sale. ‘How to’ videos are also popular. Audiences love demonstrations and reviews, and it’s another way for your customers to get to know you and you them. The content you add to your website is also an ideal opportunity to use SEO. The keywords you use on your website will allow people that use search engines to find you. Therefore, if you’re adding content on ‘baby clothes in London’ and some searches the same thing, it’s likely your website will rank highly.

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