Boss Lady
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A new way to think about career momentum
We hear and read almost daily about the conspicuous absence of women from the highest echelons of corporations, companies and countries. Women outnumber men as university graduates, enter the workforce in roughly equal numbers as men do, yet the...
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Recruiting employees: cultural fit or skills?
Don’t get me wrong – having the skills to get a job done is important from a hiring perspective. But in today’s recruitment process, employers are still too fixated on the stated skills in a resume and the applicant’s...
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6 ways to spring clean your business
Spring is a time of new growth; and out with the old and in the new. It’s supposedly the impetus for spring-cleaning your home (although I often don’t get that memo) but spring-cleaning your business can happen in any...
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Jessie Graff shows how a warrior woman attacks the Emmys red carpet
Social media is red hot with the best and worst looks of the Emmys. Women posing on the red carpet, and photographers clamouring and snapping away to get the right shot for publication. And of course the perennial questions:...
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7 Instagram tools for social media business strategy
This guide outlines the best Instagram tools to make your social media strategy easier, seamless and more effective. The marketing power that is evident when Instagram is effectively deployed is such that gives gusto to the use of methods...
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6 things you need to do before leaving your job to start a business
No surprise that many women are considering leaving their corporate positions to start a business. The start-up community is vocal and vibrant across the world. And from the perspective of the corporate woman looking to go out and start a...
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Franchise business tips: design your lifestyle
Women no longer need to be hampered by restrictive careers. Instead you can design yourown lifestyle, be your own boss and achieve a balance. And a franchise business can help with that. If you’re a food lover, you may...
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What Elle Macpherson can teach you about leveraging your brand (before someone else does)
You might imagine that having a celebrity brand means the celebrity is in control of it. But Elle Macpherson — or as Australians and the rest of the world affectionately call her, The Body — is living proof that...
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How to protect your company from the risks posed by big business
The business world is tough, even if you’ve been in it for a long time. And starting your own business isn’t easy. If there’s one threat that’s constant to just about every kind of business, it’s competition. In most...
