Career Woman
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What is masstige, and why this niche is taking off
Masstige has become one of those phrases bandied around in the marketing world for some time now. It has traditionally been a niche, but as borders break down and technology improves it is starting to take off as consumer...
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Ecommerce website optimization to target an older audience
This short guide outlines the key steps in optimizing an ecommerce website to better appeal to the Baby Boomer market and older customers. In their zeal to appeal to Millennials, a lot of marketers are overlooking an inescapable truth....
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Using what you’ve already got to make more money
After years of managing large amounts of debt for a big house, nice cars and a lifestyle to match, my husband decided to quit work and go fishing. Together, we sold everything, moved to a small town (which we...
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6 key tips for business and career women to climb to the top
There are a lot of things we learn along our path to success. Here are the best tips and advice I’ve been given over the years. Use scarcity to your advantage In many industries women are still in the...
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Don’t want to go to university? Here’s a guide to your alternative options
There are plenty of great alternatives to university for those who are looking for a different path. The fact is that university isn’t right for everyone, and it’s important that you take the time to explore all of your...
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Why you need to have a career plan
Career success isn’t an accident, and at a time when how we work is fundamentally changing it requires increased focus and planning. This isn’t the traditional 10 year plan that people did in the past. Ditch the linear plan...
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How to automate customer service measures while still retaining the personal touch
Customer service automation has got a bad reputation, but I believe it can actually be highly beneficial to your business. When used correctly, automation can actually improve your offering and increase customer satisfaction. In my view, the trick is...
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9 Ways to focus a wandering mind
All minds have a tendency to wander, so if you find it happening to you well at least you know you’re not alone. The problem is that it often seems to happen at the most crucial of times and...
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How to boss a meeting when you’re an introvert
Success in business requires a broad range of skills and aptitudes, but no-one can be expected to have them all. It’s not uncommon for an entrepreneur to be blessed with creativity, drive, and financial nous, but to also consider...
