Boss Lady

How to be more confident in front of a camera

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If you’re running a business, you probably know that video is one of the most powerful online marketing tools you can have. People love video – we’d rather watch a video than read a text, and we’re more likely to share a video than any other form of content. It’s simply the fastest way to reach your target audience and get them to buy into your brand.

This is why Social Media loves video too. The algorithms like when people share posts and engage with them.

Video isn’t about holding up a product and asking people to buy it – it’s a new way of connecting with your viewer on a deeper level, spreading your message, sharing your expertise, creating credibility and trust, and  positioning yourself as the go-to expert in your field.

We’re more likely to follow people with expertise now, we watch TED-talks and we look to the “gurus” in all areas when we want information.  showing up on video will automatically create trust and give you expert status, and this can allow you to raise your prices, get bigger jobs, speaker gigs and you could even be asked to go on interviews for radio and TV.

Camera confidence

So how can we look confident in front of the camera, when some of us can’t even walk past a shop window without feeling awkward about our looks? Going in front of the camera can feel intimidating, frustrating and to be honest, completely paralysing for some people.

I’m going to give you a few of my top tips here on how to speed it up.

When you start practicing filming yourself, keep it really simple and keep watching yourself back. Practice doesn’t make perfect – because there is no such thing as perfect – but when you watch yourself back again and again, you’ll start getting used to your own voice and looks. You start seeing yourself as a “separate entity”, and this can be very powerful. You’ll start seeing that you have qualities, that you know what you’re talking about, and that you have useful things to share.

This detachment from your “ego” – your hair, your teeth, your makeup etc, will shift and you’ll start talking from a deeper point of your mind, rather than being like a teenage girl at a disco, constantly thinking about how she looks instead of connecting via her internal assets.

You also need to remember to talk to one person only, not the whole world. Vlogging is a personal conversation. Your viewer might be in bed with headphones on a Saturday morning or on a train, so you need to tap into that tone of voice. It’s like talking to someone you’re sitting next to in a café, not presenting America’s Got Talent. Make that one person someone in your target audience you really want to reach.

Authenticity gives consistency

Because vlogging is such a personal way of connecting with people, the more natural you are, the more authentic you will feel, and this is a really important part of building up the trust and connection. This also helps you with your consistency, turning up as the same persona, or character, and not shifting and changing in every video you do.

So there’s no need to try and copy someone else, on the contrary, the more unique you are, the more you will resonate with a specific group of people, and we all know that niching yourself is a good thing in business. It’s more important to have a small group of dedicated followers, than a large group of vaguely interested ones.

Boosting your confidence

Of course, it’s important to feel that you’re your best self, especially in the beginning. Making sure you’re feeling energetic, that you put on a top that brings out your colours, that you’re happy with your hair, all these external things are important for you to feel more confident and shouldn’t be neglected. But what you’ll find is, that the more confident you get, the less preparation you need.

The light in the room is also important to make you feel you look your best; it makes quite a difference. When you’re in a dark environment, your video will look dark and not very flattering. The best light is soft daylight, or you can invest in a cheap video light with a soft box, this softens the light, a bit like how camera crews used Vaseline on the lens in the olden days… Light will also bring out the colours, so if you’re demonstrating products for example, it’s very important that your light is good.

Getting into your flow

It can feel quite intimidating watching the successful Influencers online with millions of followers, but the good thing we can learn from them, is that they often keep it very simple. They don’t script their videos, they don’t go rehearsing for days, they often don’t use fancy studios, they’re just themselves, often talking from their bedroom! (I wouldn’t recommend vlogging from your bed though – unless you sell beds of course…)

So, you can keep it really simple, as long as you’ve got something important to say. It’s all about what you can give to your audience, the value, inspiration and information you share.

When you rehearse too much, you can actually kill that authentic spark that is so charismatic on video. We turn into a stiffer version and the light in your eyes fades a little, because you’ve been saying the same thing again and again and you’re frankly getting a bit fed up with it yourself and you just want it over and done with. And this is the last thing you want to do in front of the camera – feel like you just want out of there. You want to love being there, sharing your stories, to support your viewer and also, be curious about the questions they will come back to you with and open up the conversation.

So, get started, go out there, claim your space! We need more women to take charge in the world, and this is a beautiful and fun way of stepping up your game.

About Mi Elfverson

Mi Elfverson is a business vlog expert and the founder of The Vlog Academy, supporting thousands of people to communicate better on video, get more confident in front of the camera and connect on a deeper level with a larger audience. Mi launched The Vlog Academy to share her expertise with business owners and organisations, helping them to increase their online visibility and communicate with confidence via video. She soon saw that women needed their own support platform as they had different questions, different fears and different needs. This prompted her to launch Eye Storm, an online program, teaching women how to use smartphone video to become more visible online and be seen as the go-to expert in their field. Her experience in online marketing and business strategy creates the foundation of her training, together with her passion for authenticity and brand coherence.

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1 Comment

  1. MargaretGoodman02@gmail.com'

    Justina

    March 23, 2020 at 11:47 pm

    Very useful information when you want to do marketing. I would like to adhere to your advice and become more open in front of the camera.

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