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SEO for small businesses: why it is crucial, and the top tactics


This guide outlines why SEO for small businesses is so important to success, and how to ensure the main factors.

SEO or Search Engine Optimisation is the process of optimizing your website to maximize organic traffic from search engines like Google, Bing, YouTube and Yahoo, it is  one of the best ways to make your content accessible and be found online, the idea is to make yourself available information of your target customers at the exact moment they are searching for what you offer.

At any point of time there are more than two billion people using the internet and more than 90% of any online activity begins on a search engine. There are more than 40,000 searches every second which amounts to more than 3.5 billion searches on a single day. Every business wants to be on the top of the list and the first page when searched. Still, what these businesses do not realise is that the first few pages get all the real attention and hits, so the problem arises, making it very difficult for small business to compete for these slots. This is why SEO for small businesses is so important to their success.

SEO for small businesses: overview

It can be said that the SEO technology is technically free, it is viewed as an organic way to transform your business but what new companies don’t understand that it takes a lot of time to figure the thing out or money of you are hiring a third party who is an expert in SEO related services. The biggest problem with small businesses is the lack of investments, so it is best if they do these things on your own but to boost your business, you could also get minimal help from an SEO services company like Let us look at a few ways of boosting business performance using SEO.

Being smartphone-friendly

More than 50% of the internet searches are done on mobile phones and small portable gadgets, google gas been penalising any website which does not load optimally on mobile phones, they have also started doing this for sites built for desktops which is a strong signal from this search engine that companies need to make sure that users across all platforms can adequately view their content.

Google has many portals where you can test if your website is mobile-friendly or not, this test will show the problems which is restricting your site from being a mobile-friendly one, and this information will help your developer to look into the website make necessary changes in SEO for small businesses.

Fast loading

According to technical surveys on users around the world, most people quit from a webpage if it does not load properly in the first three seconds. You must make sure that your page loads within that time span as google knows precisely how long does it take for the page to load. It will take you out of the listing if your page takes forever to load, given the competition with the millions of websites present, you can easily understand why would google be so strict with its laws and just like testing the smartphone friendliness you can also check the loading speed by using some websites. They will show the components you can improve on in SEO for small businesses.

The only back draw with such testing is that the information will be highly technical, and it will become tough to understand if you are not a developer yourself.  Although the core idea is that your load time should have the load time below 3 seconds if its somewhere between 3-5 seconds then its borderline, anything more than 5 seconds means that you are in trouble.

Optimising social profiles

Google is a multinational business corporation, it does not give away anything for free, it loves brands and the more number of social media sites, review sites and all different kinds of websites you are listed on, the more Google is going to start seeing you as a brand. It is going to make it very easy for Google to find you.

Make sure that you have claimed all of the proper social media profiles like Facebook, Instagram, YouTube, LinkedIn and Google Business. Claim your listing on any of the business review sites like Yellow pages, Zoom info, Bloomberg to help your SEO for small businesses. Make sure that the listings are thoroughly executed, keeping your niche in mind and making a high profile with all necessary information and photos. You can also add infographics and statistics as the cherry on top.


Medium and small businesses usually don’t have much knowledge about the so called SEO (Search Engine Optimization). In some cases they don’t even know  how Google works  and tend to consider other strategies, not always relevant, to be implemented in their own business. In this way, micro entrepreneurs are led to believe that there is no other way to act in the market.

Well, the best thing about this issue is that this profile of companies is changing and the pieces of this market are starting to move. At this pace, entrepreneurs are increasingly connected to this concept of “companies + internet”, thus increasing business planning for online operations and visibility in local search.

Thus, one of the advantages for local companies is to focus most of the work so that they are found in the region itself, that is, greater investment in the SEO site. And, that’s where the doubts start to arise for entrepreneurs without much knowledge about the 2.0 world and about how to use SEO strategies in their own company. But, calm down, it is possible to easily understand these concepts and start implementing them in the business.

SEO is a relatively new concept, and small business is trying to use this tool to face competition and make a mark in the vast market.  It is imperative to research SEO for small businesses and thoroughly understand your competitors as in the SEO market, and there is no need for inventing the wheel; you need to hop on the same train like your competitors. Know the terms and keywords that your rivals are using and improvise on them, and this is one of the most excellent strategies for this market.

About Gaby Alexander'

Gaby Alexander is a small business specialist with HomeBaseMom focusing on small business in Ohio.

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