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Importance of SEO in small businesses


SEO or Search Engine Optimisation is the process of optimizing your website to maximize organic traffic from search engines like Google, Bing, YouTube and Yahoo, it is  one of the best ways to make your content accessible and be found online, the idea is to make yourself available information of your target customers at the exact moment they are searching for what you offer. At any point of time there are more than two billion people using the internet and more than 90% of any online activity begins on a search engine. There are more than 40,000 searches every second which amounts to more than 3.5 billion searches on a single day. Every business wants to be on the top of the list and the first page when searched. Still, what these businesses do not realise I that the first few pages get all the real attention and hits, so the problem arises, making it very difficult for small business to compete for these slots.

It can be said that the SEO technology is technically free, it is viewed as an organic way to transform your business but what new companies don’t understand that it takes a lot of time to figure the thing out or money of you are hiring a third party who is an expert in SEO related services. The biggest problem with small businesses is the lack of investments, so it is best if they do these things on your own but to boost your business, you must get minimal help from an SEO services company like Let us look at a few ways of boosting business performance using SEO.

Being smartphone-friendly

More than 50% of the internet searches are done on mobile phones and small portable gadgets, google gas been penalising any website which does not load optimally on mobile phones, they have also started doing this for sites built for desktops which is a strong signal from this search engine that companies need to make sure that users across all platforms can adequately view their content. Google has come up with portals where you can test if your website is mobile-friendly or not, this test will show the problems which is restricting your site from being a mobile-friendly one, this information will help your developer to look into the website make necessary changes.

Fast loading

According to some technical surveys on users around the world, most people quit from a webpage if it does not load properly in the first three seconds. You must make sure that your page loads within that time span as google knows precisely how long does it take for the page to load. It will take you out of the listing if your page takes forever to load, given the competition with the millions of websites present, you can easily understand why would google be so strict with its laws and just like testing the smartphone friendliness you can also check the loading speed by using some websites. They will show the thing you can improve on. The only back draw with such testing is that the information will be highly technical, and it will become tough to understand if you are not a developer yourself.  Although the core idea is that your load time should have the load time below 3 seconds if its somewhere between 3-5 seconds then its borderline, anything more than 5 seconds means that you are in trouble.

Optimising social profiles

Google is a multinational business corporation, it does not give away anything for free, it loves brands and the more number of social media sites, review sites and all different kinds of websites you are listed on, the more Google is going to start seeing you as a brand. It is going to make it very easy for Google to find you. Make sure that you have claimed all of the proper social media profiles like Facebook, Instagram, YouTube, LinkedIn and Google Business. Claim your listing on any of the business review sites like Yellow pages, Zoom info, Bloomberg. Make sure that the listings are thoroughly executed, keeping your niche in mind and making a high profile with all necessary information and photos. You can also add infographics and statistics as the cherry on top.


SEO is a relatively new concept, and small business is trying to use this tool to face competition and make a mark in the vast market.  It is imperative to research and thoroughly understand your competitors as in the SEO market, and there is no need for inventing the wheel; you need to hop on the same train like your competitors. Know the terms and keywords that your rivals are using and improvise on them, and this is one of the most excellent strategies for this market.

About Gaby Alexander'

Gaby Alexander is a small business specialist with HomeBaseMom focusing on small business in Ohio.

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