Career Woman

Making the most of your content: 5 great repurposing tactics

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You’ve been working hard on your content lately. In fact, your audience has been more engaged than ever! You’ve reached a point where throwing away content after a single use seems wasteful. With so many platforms for networking, blogging, and posting, isn’t there a way to repurpose what you’ve already done?

Fortunately, there are many ways to make the most of your quality content – and many reasons to do so! When you repurpose content, you can reach a new audience, revisit old treasures, and take advantage of the effort you made to build the original content.

Here are five clever ways to repurpose your content:

Repackage old blog posts

If you keep an updated, authority blog for your business, your content is extremely valuable. In the past, you’ve likely written about subjects that your audience would love to examine in further detail. For example, if you’ve written a piece about boosting web traffic, you can repurpose the content by creating a complete guide on the subject.

You can also use content from old articles in email marketing sequences, presentations, and videos. To put it simply, whenever you plan to create a new piece of content, check your blog to make sure you haven’t done it already! 

Turn presentations into infographics

If your company holds regular team meetings, there’s a strong chance you’ve made PowerPoint presentations filled with useful statistics related to your industry. Reuse these presentations by creating useful infographics through platforms like Canva, Piktochart, and Infogram.

Your infographics should use pictures, symbols, and colors related to your brand. When you’re finished, publish your creation on Pinterest to bring further traffic to your website. 

Post blog images on pinterest

Are some of your blog posts filled with images that took hours to gather, capture, and edit? Repurpose these images on Pinterest.

For example, if you run an interior design business, you might build a new board for in-style kitchens or bathrooms. When possible, add a direct link to your website, making it easier for interested audience members to connect with you. To make sure your photographs are top class and attractive, you can find stock images by G Squared.  

Expand on quora answers

Take advantage of websites like Quora, Reddit, and Alignable by answering questions that relate to blog posts you’ve already written. Use a section of your blog to create an answer, then paste a link that will lead readers to your full post to learn more. This way, you can repurpose your content and boost traffic at the same time.

There’s an added bonus to publishing answers on these websites. Not only will you usher interested readers toward your website, but you’ll establish yourself as an authority member of the community. 

Create weekly blog-based newsletters

To get the biggest return on your articles, make a habit of building weekly newsletters from your most recent posts. These newsletters should carry highlights from each article, including statistics relevant to your industry. Send your digital newsletter to a reliable list of email subscribers and include links to full articles in case your audience is interested in reading more.

Repurposing content is a cost-effective and smart way to give weight to your words – spreading them across platforms, audiences, and media to make a lasting impression.

About Tabitha Jean Naylor

Tabitha Jean Naylor is the owner of TabithaNaylor.com and a certified Inbound Marketing Consultant with close to a decade of experience in both B2B and B2C markets. A self-described digital marketing machine, she prides herself in her ability to craft text that generates action. Her intimate knowledge of how sales and marketing go hand-in-hand has resulted in a variety of successful campaigns for start-ups through NASDAQ traded companies.  Connect with her on Twitter @TabithaNaylor or visit TabithaNaylor.com.

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