Career Woman

Music used to attract women to engineering careers

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Who knew music could lead to a career in engineering? It’s not news that engineering needs women, but a surprising musical hook has been created to reel them in using music.

The campaign –called ‘Made By Me’ — has been launched to bridge the gender gap and skills shortage in the industry and encourage women to take up the profession.

The project is a collaboration between Aussie duo DJ NERVO, eight leading Australian universities and Engineers Australia. It features a new song and a music video by the DJ called People Ginnin’, ft. The Child of Lov.

DJ NERVO’s Miriam and Olivia said the project resonated with them because they both studied sound engineering at university.

“When we did engineering, we were the only girls in the class. So when we were approached to get behind this project it just made sense.”

“We loved the chance to show the world that there is engineering in every aspect of our lives. We’re sound engineers, but our whole show is only made possible through expert engineering,” they said.

Also involved in the project is Made By Me spokesman and Women in Engineering Manager Dr Alex Bannigan from UNSW Engineering, who said ”the project highlights the far-reaching career prospects of engineering in response to a real need for more women to participate in the field.”

“When people think engineering, they think about construction sites and hard hats… that perception puts a lot of people off.

“We normally compete for students with rival universities, but this is such an important issue that we’re working together to break down those perceptions. This campaign shows how engineering is actually a really diverse and creative career choice. It also offers strong employment prospects in a tough job market.”

Research has also shown that the number of girls studying STEM subjects (Science, Technology, Engineering and Mathematics) in high school has been steadily declining. In addition, education produced fewer engineers than skilled migration did between 2014 and 2015.

“Engineering is a very future-looking discipline that it integral to medicine, technology, communication, food production… People don’t realise that engineers have a lot of potential to help people,” Dr Bannigan said. “The message really is – if you want a meaningful job that can lead you anywhere, engineering is a great choice”.

“Ultimately, don’t let gender make the decision for you, we have so many options to do whatever we want now,” added DJ NERVO.

About Rowena Nagy

Rowena Nagy is a Journalist at The Business Woman Media. A graduate in Journalism, Media and Communications, she is passionate about in writing, travel journalism, video journalism and Public Relations.

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