Business Woman Media - for women serious about success

Marketing

What makes Facebook Ads work for small businesses

This guide outlines how to make Facebook Ads work for your small business, what to do and what to...
Operations

Custom software the answer for businesses that outgrow OTS

Every growing business reaches a point where standard off-the-shelf (OTS) software no longer supports its ambitions and look to...
Finances

Financial blind spots that cost medical professionals

Imagine this: a consultant anaesthetist rings her accountant in March, panicking. Her annual allowance pension statement has arrived, and...
Operations

HVAC facts to consider before leasing a commercial space

This guide outlines what you need to know about HVAC arrangements before signing a commercial premises lease. Before signing...
Operations

Retail auditing is a key success step. Here’s why

Most brands don’t think about retail auditing until something goes disastrously wrong, such as a product launch underperforming, shelf...
Boss Lady

Yael Poliavich: entrepreneur and philanthropist supporting education initiatives

Modern philanthropy is never limited to occasional donations but can ensure large-scale changes globally, as Yael Poliavich does with...

Leadership

Community engagement will help you back: here’s how

This guide outlines how community engagement becomes a reciprocal benefit for businesses. Getting involved with your local community can be a win-win. Not only do you get to improve...
Operations

How effective project management software can save your team in tough times

This guide outlines the benefits of implementing project management software into your business. If the pandemic has taught us anything, it is that anything can happen and at the...
Operations

Video testimonials are powerful marketing if done right: 8 steps

This guide outlines the eight key steps to create impactful video testimonials that will engage clients. In the modern world, potential customers want to know what others think of a...
Boss Lady

Financial, physical and emotional impacts of abusive marriages

This guide outlines the appalling impacts that abusive marriages have on women, and how to address them. Since the coronavirus pandemic in March of 2020, the rate of domestic...
Boss Lady

How to be a strong woman, independent and ambitious in a modern world

This guide outlines the strategies for how to be a strong woman in today’s world, fostering your independence and ambition. As time goes on there are more and more...
Finances

Personal finance management strategies for self-employed

This guide outlines personal finance management strategies when you work for yourself. As a self-employed business owner, you must juggle your personal and company finances, even if you’re a...
Marketing

PR crisis management depends on following these 7 strategies

This guide outlines the crucial strategies you need to use for managing a PR crisis successfully. One of the biggest challenges in communication is PR crisis management. When a company’s...
Marketing

Marketing ideas for small business: 15 easy and creative ideas

Outlines 15 simple and smart marketing ideas for small business to promote their profile and brand. The world of marketing has evolved greatly over the last few years due...
Operations

Best POS system choices: we review the top options

Outlines the popular systems and how to choose the best POS system for your particular business. If you’re looking for the best POS system for your business, you’ve come to...
Boss Lady

Start up founders: what traits make for a great founder?

Outlines the traits and charactistics start up founders need for success in their ventures. There is no question that women make excellent start up founders. There are many skills...
Career Woman

Finance tips for early careerists and graduates

Outlines several smart finance tips for those just starting their career paths and recent graduates. You’ve survived all those semesters in college and landed a job. Now, you’re making...
Boss Lady

What business and career women need to know about insurance brokers

Outlines what business and career people need to know about insurance brokers before getting insurance. Whenever you want to buy something — whether it is a house, a gadget,...