Business Woman Media - for women serious about success

Boss Lady

Franchising is empowering more women into entrepreneurship

This guide outlines how franchising is becoming a gateway to get more women into business, and how to make...
Marketing

What makes Facebook Ads work for small businesses

This guide outlines how to make Facebook Ads work for your small business, what to do and what to...
Operations

Custom software the answer for businesses that outgrow OTS

Every growing business reaches a point where standard off-the-shelf (OTS) software no longer supports its ambitions and look to...
Finances

Financial blind spots that cost medical professionals

Imagine this: a consultant anaesthetist rings her accountant in March, panicking. Her annual allowance pension statement has arrived, and...
Operations

HVAC facts to consider before leasing a commercial space

This guide outlines what you need to know about HVAC arrangements before signing a commercial premises lease. Before signing...
Operations

Retail auditing is a key success step. Here’s why

Most brands don’t think about retail auditing until something goes disastrously wrong, such as a product launch underperforming, shelf...

Finances

Estate planning: strategies to ensure you avoid problems

This guide outlines how to avoid the common problems and pitfalls in estate planning. There are many reasons why people decide to leave their homes and other assets behind in...
Marketing

Marketing ethics: their crucial role in modern marketing

This guide outlines the role that marketing ethics play in today’s business marketing practices. No one likes getting duped by a product or service. Companies need to draw a...
Career Woman

Make money in real estate with these 6 simple strategies

This guide outlines 6 smart tactics that will help you make money in real estate more easily. It doesn’t take a genius to realize that there is a lot...
Marketing

Foot traffic strategies: 6 ways to increase customer awareness

This guide outlines 6 smart strategies for local businesses to increase their foot traffic and thus their revenue potential. Local businesses are always looking for ways to increase their...
Education

Local business marketing: how to promote locally

This guide outlines how to do effective local business marketing with your small business. Brick-and-mortar stores made a big comeback as the pandemic settled in for 2021. According to...
Career Woman

CPA exam tips: 7 strategies to make sure you ace the exam

This guide outlines the 7 key strategies you can use to guarantee success in your CPA exam. Many professionals entering the accounting profession are curious whether it’s worth dedicating...
Finances

Home business ideas for extra income: 7 ways to earn money

This guide outlines home business ideas that turn your home into extra income, using it as the foundation to start a small business that improves your financial strength. Buying...
Boss Lady

IPO news: top 7 IPOs to watch for in 2022

This guide outlines the most important IPO launches expected this year for investors to know about. After the global pandemic, the shipping crisis, and rising inflation, several big-name IPOs are...
Boss Lady

Telehealth entrepreneur brings specialists into childcare and schools

High-profile lawyer and businesswoman Venus Behbahani-Clark has a vision for every home, school, and childcare centre in Australia to have access to an emergency children’s specialist via a telehealth...
Boss Lady

Customer service excellence: strategies to improve

This guide outlines strategies to achieve customer service excellence and keep improving it through top notch customer service skills. Customer service excellence should be the main goal that all...
Operations

Attract and retain top employees for your tech team

This guide outlines how to find the best tech talent and retain employees once you hire them. Remote workforces are the new norm in today’s business landscape. While it...
Boss Lady

B2B business: 6 key factors to form successful B2B relationships

This guide outlines the basics of B2B business, focusing on the factors that will bring success in dealing with other brands. Business-to-business, or B2B, means a direct connection between...