Business Woman Media - for women serious about success

Marketing

What makes Facebook Ads work for small businesses

This guide outlines how to make Facebook Ads work for your small business, what to do and what to...
Operations

Custom software the answer for businesses that outgrow OTS

Every growing business reaches a point where standard off-the-shelf (OTS) software no longer supports its ambitions and look to...
Finances

Financial blind spots that cost medical professionals

Imagine this: a consultant anaesthetist rings her accountant in March, panicking. Her annual allowance pension statement has arrived, and...
Operations

HVAC facts to consider before leasing a commercial space

This guide outlines what you need to know about HVAC arrangements before signing a commercial premises lease. Before signing...
Operations

Retail auditing is a key success step. Here’s why

Most brands don’t think about retail auditing until something goes disastrously wrong, such as a product launch underperforming, shelf...
Boss Lady

Yael Poliavich: entrepreneur and philanthropist supporting education initiatives

Modern philanthropy is never limited to occasional donations but can ensure large-scale changes globally, as Yael Poliavich does with...

Operations

Project management tool options: how to choose

This guide outlines the project management tool options, and how to choose the best one for your needs. A good project manager becomes great when paired with an excellent...
Operations

Supply chain logistics can be modernized easily: here’s how

This guide outlines several strategies to modernize supply chain logistics and ensure you can meet demand in the future. Global supply chains logistics problems Companies that have striven to...
Career Woman

College admission tips: how to ensure you get in

This guide outlines some clever college admission tips particularly suitable for people in the workforce wanting to upgrade their career education. The college admission process can be a little...
Marketing

Brand equity and image: strategies to improve your brand’s value

This guide outlines the strategies you can use to boost your brand equity and image, and why it is important to success. Brand equity and image play a crucial...
Education

Cash flow statement: what is it and how do you use it?

This concise guide outlines exactly what a cash flow statement is, what its sections mean, and how you can use it in your business. The cash flow statement is...
Boss Lady

Eco friendly brand strategies: simple changes for your business

This guide outlines simple and sustainable changes you can make to become an eco friendly brand. In this age of global warming, it is crucial to be aware of...
Boss Lady

Employee experience is key to success: assess your strategy

This guide outlines how to improve your employee experience strategy and thus improve your business success. Did you know that 65% of employees in the United States are satisfied...
Marketing

Marketing cloud technology: how cloud improves marketing

This guide outlines how marketing cloud systems have made marketing easier even for small businesses. Marketing can be difficult to get right. There are many things to take into...
Boss Lady

Divorce rate is higher for business owners: here’s why

This guide outlines the 6 main reasons business owners have a higher divorce rate than other demographics. Statistics indicate that divorce among entrepreneurs ranges from 43% to 48%. Experts...
Finances

Make money on the side with these unique earners

This guide outlines 6 ways women can make money on the side and increase their income. In today’s day and age, it’s easy to think that it’s still a...
Boss Lady

Energy sector women entrepreneurs face challenges

This guide outlines the challenges facing women entrepreneurs in the energy sector, and how to overcome them. As the interest in the energy sector heats up, so are the...
Career Woman

Why you should consider moving to Australia for work

This guide outlines the reasons that moving to Australia might give your career prospects a great boost. Sometimes moving to a new country can open new opportunities. You might...