Power Pack | founder Adele McConnell 


Our Power Pack series asks business women about their path to success. A food blog turned into a full-blown online business for Adele McConnell, whose site has sparked a health-focused community and resulted in several e-books, courses and programs.

What prompted you to start Vegiehead?
I started as I wanted a way to entice people to eat more vegetables! What started as a food blog soon turned into a hub for health, wellness, and people wanting to learn.
What approach did you take to stand out from the rest?

My zero-judgement policy. I truly believe it’s helped cultivate a community of like-minded individuals who want to improve their health and be inspired. It was me being my most authentic self- accepting everyone for who they were, no matter what was on their plate. By doing that, I get traffic to my website in the millions, and have an enlightened, supportive social media following.

What were the biggest challenges you faced in getting going?

How to stand out from the crowd was probably my biggest challenge. There’s a sea of food bloggers out there; so I really needed to be loud, original and give heaps of value.

What have been the most rewarding aspects?

Seeing my recipes being made all over the world. Having a book published (number two is on the way!). Being able to quit my day job and focus full time on my own business — and by the end of the year, to employ my husband full time. VERY rewarding!

What 3 things would you tell women going into business?

– Find your authentic voice; don’t follow the crowd. By being yourself, you give others permission to do the same.
– Invest in yourself with training and education and invest in your business or website.
– Say yes to every opportunity for the first few years of business. It will open up many, many doors for you.

Adel McConnellAdele McConnell is the founder of– a place where saucy, tempting recipes live and my inspiring words touch hearts. She’s an enlightening author and recipe evolutionist for people who want to enjoy more plant based recipes in their diet. She’s written numerous ebooks, programs and 2 e-courses. Her published book, ‘The Vegan Cookbook’ is available Worldwide.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best.We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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