Women In Business

7 psychological hacks every career and business woman needs to know


It doesn’t matter whether you’re doing business or you’re just having a conversation with a dear friend; you always want to influence people, in one way or another. Maybe you want to motivate your team members or get a friend to tell you something.

Whatever the case is, you’ll need few psychological tricks up your sleeve. It’s amazing to see how powerful a woman can get when she understands how other people’s minds work. We’ll suggest 7 psychological tricks you can start practicing today.

1. The favor giver

In psychology, there’s a thing called the Benjamin Franklin effect. The name of this effect comes from a maxim in Franklin’s biography: “He that has once done you a kindness will be more ready to do you another, than he whom you yourself have obliged.” In other words, people feel good when doing favors.

You can turn this behavior to your advantage if you simply adjust the way you’re asking people to do something:

This task has to be ready by Friday!

Could you do me a favor and complete this by Friday?

The second version of the same direction sounds much better, doesn’t it? Whenever you’re asking someone to do something, don’t do it like you’re giving orders. Pick your words very carefully and make them feel they are doing something important. This doesn’t mean you can ask for big favors all the time. This effect comes with its own limitations. People are always happy to do small favors, but they won’t like being asked to do something that takes a lot of their energy and time if they don’t get anything in return.

2. The self-image booster

People care about the way they look. You notice that some women in your office wear a lot of jewelry. Others like comfortable, but classy shoes. Men, on the other hand, like to smell good… at least most of them. We all try to leave the best impression for the environment.

You can use that self-image awareness in your favor. Observe the people around you and figure out how they like to present themselves. Then, give them a compliment on the style, fragrance, the book they hold in their hands, the makeup, glowy skin, hair, or whatever else you know they would appreciate. This is a great trick for making friends and gaining sympathy of supporters.

3. The firm handshake

When you meet someone, they form impressions from your appearance, speech, and hand gestures. However, the handshake also makes a huge impact. A hug would be too much for people you don’t know, and no contact would make you look as a cold person they want nothing to do with.

A firm, but not-too-firm handshake presents you as a powerful, confident woman who knows what she wants. It makes you look open for making connections. A warm, soft hand makes a better impression than a cold one. How do you prevent cold hands? Massage them, so you’ll improve the blood flow. In winter, invest in high-quality gloves that will make you look cool and feel warm.

4. The not-so-perfect effect

The pratfall Effect is pretty contradictory: you want to show yourself as the most perfect woman there is, but people won’t like you if you seem too perfect. Think about it: isn’t there something off with that person who always completes her tasks on time, has flawless skin, awesome style, and a kind gesture for everyone in the office? You hate her without even knowing why, and you hate yourself for not liking such a perfect person. That’s the pratfall effect.

You remember Jennifer Lawrence tripping at the Oscars, right? She gained a lot of sympathy when she showed she was just human, like the rest of us. Anne Hathaway, on the other hand, always has the right thing to say and the right kind of smile to share. That’s why she’s not the favorite one among Hollywood stars.

We’re not saying you should start tripping and saying silly things on purpose. All we’re saying is that you should stop aiming for perfection. It’s overestimated.

5. The supported wisdom

If you want people to believe you, always support your arguments with facts. Find statistics, research data, and theory that proves you’re right. When people get the facts, their won’t even wonder if they should believe you or not.

6. The “I know you” effect

Are you one of those people who forget names and faces the moment someone introduces them to you? Well, you’ll have to change that habit of yours. Here’s what you can do: when you meet someone for the first time, look into their eyes and try to notice unusual facial features. Then, address them with their name.

Hello Anna, it’s nice to meet you.

This trick will help you remember their name. When you see them again, use that name. You’ll do it as a sign of appreciation and they will know they made an impression. They will be ready to do business with you.

7. The posture effect

You’re feeling guilty about that pilates session you missed last week? Well, if you’re regularly missing out on physical exercise, then you should feel guilty about it. You have to look like the best version of yourself, all the time. Proper exercise boosts your appeal, but it also improves your posture because it trains the spine.

When you sit and stand in proper posture, you give away the impression of a woman who’s confident and strong. That’s exactly how you want to look like, right?

How about it? These psychological hacks are simple, but they have a crucial effect on the way you connect and communicate with people.

About Joan Selby

Joan Selby is a former ESL teacher and a content marketer at Superior Papers . She also runs her own blog about social media and writing tips. Joan is a Creative Writing graduate and fancy shoelover. A writer by day and reader by night, giving creative touch to everything. Connect with her on Twitter and Facebook.

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    1. Tula

      February 22, 2018 at 3:54 pm

      Very informative article… clear and to the point!!

    2. care@topacademicpapers.com'


      February 22, 2018 at 3:56 pm

      Awesome article like such types of post, keep it up good work.

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