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Refresh your Business: Are you a rationalist or humanist?


In order to achieve success in a business of your own, you need to be able to make rational decisions.

Rational decision makers generally make logical decisions based on the facts alone, and ignore the feelings of other people.

Humanists usually consider people first when they make decisions.

They are very sensitive about other people’s feelings, and they tend to approach business decisions with a great deal of compassion.

The analytical, logical and somewhat impersonal rationalist has been shown to be associated with survival and success in small business.

Unfortunately, the sensitive and compassionate humanist does not tend to perform as well.

So if this is the case, Katrena recommends not identifying yourself as a rationalist or humanist at all.  Rather visualising a spectrum from rationalist at one end and humanist on the other end and asking yourself how much breath of behaviour you have access to.

For example when I am making a decision I like to use whole brain thinking.  I like to think that I am very rational, logical and able to work through a problem step by step.  Thinking about things from all angles.  Then once, I have thought about it rationally, I then like to start to bring in all the thinking power from the people point of view.  Thinking about how it would affect my clients, colleagues, partner and what I feel about things myself.  Looking at the problem or decision from the people involved point of view.

How much of the spectrum do you have access to?

If you find that you don’t have a broad breath of behaviour, then work on stretching your comfort zone.  As a people person, I was naturally a humanist by nature.  As I studied business I developed my ability over time to think rationally, finding solutions to problems and making decisions systematically. Eventually the behaviours become congruent and natural, but you have to use your whole brain not just one side of it.

I work with a lot of women on their business and find that helping business owners with strategic planning, creative thinking, financial management and modelling helps them discover that rational thinking is fun and creative, not just safe and sensible.

When you get the balance right in business you can become as successful as possible in your field of excellence.  If you have always said, you are a people person, then stop saying it and start working on stepping out of your comfort zone. Being able to access both sides of the spectrum at will is one of the secrets to business success.

You can request a free analysis to determine your ratings in each category of Refresh Your Business.


About Katrena Friel

Katrena Friel is ‘Australia's Leading Success Coach for Intrapreneurs’ and the author of the Refresh Your Career series. She is an international keynote speaker, fully qualified corporate trainer, therapist, facilitator, executive coach and award winning author, delivering sessions around the world. Katrena's energy and expressive approach will energise and challenge behaviors, beliefs and thinking. Known for her practical, pragmatic approach, she has been described as highly dynamic, spirited and empathic. Katrena is an expert in personal and professional development, helping people escape their current thinking in an express format. With people reporting that in 2 days they learnt more about themselves and others, than they have in the last 20 years. Katrena will enable you to have a giant leap forward in your evolution and ensure you become an expert in your field of excellence. The aim is to INSPIRE – ALIGN – ACTIVATE. You will walk away feeling refreshed, empowered, confident that you have a new deep understanding of your capability, more assured around how to add more value and guarantee your future, with an increased sense of self belief and self value. For those that value honesty, growth, creditability, expertise, experience and authenticity, then Katrena will Refresh your Thinking.

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