This guide outlines several digital marketing tactics you can use as sales growth strategies.
Marketing and sales growth strategies go hand in hand. The more a company invests in marketing, the more it sees its sales increase. Be it traditional or digital, a business can reach more potential customers and turns leads into sales with well-planned marketing strategies.
Unfortunately, most businesses see marketing as an expenditure instead of an investment. Well, that’s an untruth, except you devised the wrong strategy. After reading this, you will know how to effectively improve marketing and sales growth using digital marketing.
Digital marketing for sales growth
With most people using at least one digital platform, digital marketing has become a must-use for brands seeking to thrive and reach more customers. From promotion to customer relations, you can roll out a series of marketing strategies to achieve your sales target through online marketing. Here is how.
Create a responsive website
Having a responsive website is a great way to start your digital marketing strategy for sales growth, as it gives you a wider reach. According to research, having a business website builds consumer trust and confidence. Also, about 90% of online buyers make their purchasing decisions based on reviews by others.
It is therefore critical to build a website to coordinate all your online marketing activities. For example, your social media content must contain links that direct users to your website. With that, the user can know much about the company, building trust. This can turn visitors into customers and lead to sales.
Your website should be well-designed and easy to navigate and mobile-friendly. Professional web design firms like BANG! (a Phoenix web design company) build responsive websites for individual, small and large businesses a. The website should clearly define your company and contain details like location, address, phone number, and social media platforms. It should have photos of products and services and give users the option to buy and make payments online. In addition, it should have a space for customer reviews.
Optimize your website
After building a website, you need to generate enough organic traffic through search engine optimization (SEO). Website optimization makes your website suit the requirement of search engine algorithms, which helps to achieve a better ranking and appear in the top list of search results.
Being on the search engine’s top list can automatically generate interest and trust among users, as they will see your business as credible. Besides most internet users prefer to click on top list results of first page sites during a Google or Bing search. Remember a higher number of website visits can increase your online sales growth prospects.
Strong social media presence
With social media content, you can create brand awareness, advertise products and services, engage your potential customers, and drive traffic to your websites to increase sales growth. The likes of Facebook, Instagram, Twitter, LinkedIn, YouTube, etc., are all there for your reach.
That notwithstanding, you need to choose strategically. Consider several factors including, the type of marketing campaign, goals, and target audience, before selecting a platform. For example, Instagram and Facebook ads would work best for a clothing brand seeking to reach younger customers than advertising on LinkedIn.
A successful social media marketing campaign with sales as goals demands consistency. You should be consistent and creative with your content. When posting products, use high-quality images or videos and add product descriptions. Your posts should contain links to the business website to enhance sales. Also, automate some customer inquiries, using the FAQ model. This helps in quick response to customers wanting further details through messages.
Mobile Marketing
Mobile marketing is reaching your customers or potential customers through their mobile devices. It can be through SMS, MMS, or the use of messaging apps like WhatsApp, Telegram, Snapchat, etc. With about 80% of Americans owning a smartphone, you can send such targeted ads with links that can lead to sales growth. If sales aren’t part of the marketing strategy goals, you can use such campaigns to interact with customers and take suggestions.
Have a clear target audience
One of the basic rules to achieving higher sales growth strategies through digital marketing is to define your target audience. Are your products and services for a specific age group, gender, or everyone? Are you targeting a specific geographic area or worldwide? Setting these parameters helps you to reach your audience using various digital marketing tactics.
For example, you can use social media ads or email marketing to sell your brand to a target audience highly probable to patronize your product or services. After defining your target audience, build an online strategy they can relate to. Are your targets more inclined to videos, photos, or both? This also helps you to choose the right digital platform, and tone of communication, for your marketing strategies. Doing it well will result in sales.
Conclusion
Technology is making doing business easy and challenging at the same time. Easy because you have enough tools to undertake any business activity from marketing to sales. New ones are also coming up by the day. It is also challenging because you need to up your sales growth strategies game to compete favorably with other businesses. This is because the tools are available to every business that chooses to use them. Using digital marketing is, therefore, a way to change the game in your favor to increase marketing and sales prospects.
Photo by Ryan Klaus
