Boss Lady

Start goals with the end in mind


It is time to start thinking about what you want to create for 2015. It’s time to sit down and identify your objectives and goals … but where do you start from when there is so much you want to achieve?

An easy and very efficient model to use as the basis for your business plan is the GROW model. It stands for:

  • Goals
  • Reality
  • Options
  • Way Forward

The GROW model for business is an easy yet powerful framework to use when putting together a business plan.

First, you have to start with the end in mind, your vision and your goals; this will help you build your map, to create the direction from where you are today to where you want to end up.

Okay then, let’s begin!


A goal is what you agree to action. What goal are you going to set for yourself? Start by making a list and then clearly establish your priorities. It’s important to ask yourself:

  • What would you like to accomplish?
  • What would you like to see happen?
  • How will you know when you have been successful with your goal?
  • What does success look like? Or feel like?
  • How important is it for you to achieve this business goal?
  • Why do you want to achieve this business goal?

Once you have made your list, check it twice – are there any goals that stand out for you?

Focus on one goal at a time.  If you set too many you can lose focus and become de-motivated.


Once you are clear about your goals, the next step is to examine the reality of achieving them. In doing this, you need to explore all of the challenges and roadblocks. This is also the time you need to reflect honestly and deeply to identify potential blind spots. And you also need to be aware of your limiting beliefs or habitual patterns – you know the ones … those you find yourself repeating every year.

If you’re not sure how to go about this, then maybe ask co-workers or friends for some feedback around three simple questions.

  • What am I doing very well?
  • Where could I improve?
  • If you were in my shoes how would you do it differently?

Reality is understanding completely where you are now and what you have done to get there, you need to examine:

  • What is or is not happening for you right now in your business?
  • What opportunities must be addressed first?
  • What obstacles have you faced?
  • What prevents you from doing what you need to do?
  • How has this situation affected your business?
  • Why did you take that approach?


Once you understand the reality of achieving your goals, and what the obstacles are, you can begin to work on the options. This can be really fun as you kick start your creative brain and work out different ways to achieve objectives.

It’s important to identify how you can possibly overcome potential obstacles. And also, just as importantly, what support you need to help you along the way.

Options are all about the different ways you can reach your new goal you have agreed. Ask yourself:

  • What do you think about your options? Start listing your ideas.
  • What is the best/worst thing about that option?
  • If you didn’t have any restrictions or constraints what would you do?
  • What other approaches might bring you success with this?
  • What would your customer suggest?
  • What other approaches might bring your success?

Way Forward

And… now for the final piece! This is where you identify the most important and specific steps you will take to achieve your objectives and write an action plan.

Way forward is all about ensuing you are actually doing something or else your time and money has been wasted. It’s important at this time to be very specific about what you are going to achieve and when. Ask yourself:

  • When are you going to start?
  • What actions are you going to take?
  • Who will help you?
  • How are you going to make sure you do it?
  • On a scale of 1 – 10, how confident are you of achieving this?
  • What could stop you moving forward? And how will you overcome it?

Create checkpoints too – set time in your diary at the beginning of the year so you can check in and see how things are progressing. If you’re on track, great! If not, then it’s simply a time to reassess where you are, and what you need to do to move forward so you can still meet your goal.

Of course, it all requires commitment and when things get busy and life accelerates we can all get distracted and commitment is not that easy to stick too. But remember: Commitment to yourself means staying loyal to what you said you were going to do and having a plan on how you are going to get to your destination will transform your goals into reality!

About Catherine Plano

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