All posts tagged "consumer activism"

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    When and why to use consumer surveys

    If you’ve thought about a consumer survey in the past, now may be the right time to create and distribute one. These surveys can offer valuable insight into the minds of your customer base, and...
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    Emotional marketing rules, so say goodbye to clickbait

    This guide outlines why and how emotional marketing has become the most successful way to engage clients and audiencies, and ways to implement it in your business. Perhaps in the 90 and the early 2000s,...
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    Power of the purse

    Women make 85% of consumer purchase decisions. In 2015-16 in Australia alone this equated to $198.9 billion. This is a huge economic lever. What if we could use it to progress gender equality? If consumer...
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