All posts tagged "Featured"
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It’s time to disrupt yourself
The rules of work have changed and to stay in the game you need to know how to adapt to them and, at times, break them. In the past, the rules of the game were...
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How to overcome ‘comparisonitis’ as a mother in business
How many times have you scrolled through Instagram and Facebook, impressed and – if you’re totally honest – sometimes kind of intimidated – by all of the incredible people doing amazing things on your feed....
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How to prepare for and enter awards
Entering awards can be of huge benefit to any business because it gives you the chance to celebrate all that you have achieved, review what you are currently working on, and helps you plan for...
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How brand storytelling creates authenticity for small businesses
There’s of ton of advice and opinions floating around about how to appeal to audiences on a more emotional level. For example, building a dialogue on social media or investing in live content that makes...
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5 Questions to ask when Google AdWords isn’t working for your business
Are you running your own Google AdWords campaigns? How much research and learning did you do before setting up your own campaigns? Chances are you aren’t amazed by the results. You may not be too...
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Work that pitch – But not on the elevator!
I am really not a fan of the elevator pitch. Frankly, I don’t know what I find more distasteful: the prospect of one more impersonal elevator pitch (for funding or a product) landing in my...
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Gender pay gap: a problem that needs resolution even in first world countries
Look, there’s no way around it. The gender pay gap is real all over the world. Sure, in the most equal country in the world (Belgium) the gap might only be 1.1 percent, but it’s...
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Social media followers can be increased with strategy: try a quiz!
To remain relevant to your social media followers, you have to remain active on social networking. Social networking isn’t likely to disappear tomorrow. Social media is quite visual and you typically only have seconds to...
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Keep your eye on your marketing ROI
So many people dismiss it, even consider it dirty. The concept that asking people to work with you in some way cheapens your brand. I have never understood why people stand on a soap box...
