All posts tagged "Featured"

How to stay ahead of the competition

In business, you need to keep on your toes to stay ahead of the competition. This means looking at every function in the business to see what you can do better. Cut costs where possible...
How being a woman can be a competitive advantage in a male dominated industry

As women working in male dominated industries, we can often find ourselves faced with challenges that most men never have to think twice about. But could our gender actually be an advantage over our male...
Early stage investors: the benefits and risks of investment angels

This guide outlines the pros and cons of early stage investors in your business or startup, including the risks and pitfalls. Let’s say you’ve got an idea for a new product or service, something you’re convinced...
What I’ve learned from 5 years of freelancing

This year is my 5-year anniversary of leaving a great full-time job to become my own boss and set up my own consultancy: Refresh Marketing. I never imagined that I would run my own company,...
How to be taken seriously as a woman in business in a male dominated industry

With just under 30% of the real estate industry being represented by women, it can be tough for women to be heard in a roomful of men, especially when men are earning more than $131,000...
Marketing automation can leverage your brand message: here’s how

You know that creating a brand message that resonates with your audience is crucial to long-term business success. But once you’ve developed a strong message, how can you leverage your message to maximize its potential...
5 Ways all business owners can take advantage of Twitter / X

Don’t be fooled into thinking that Twitter is taking a back seat due to the popularity of other social media networks. Twitter is still holding its own, with almost 330 million people using it every...
Three startups that empower women in the developing world through mobile solutions

Half the world’s population is disproportionately at risk across the developing world. In poor communities, many women still struggle every day just to access clean water, sufficient nutrition, adequate healthcare and financial security, among other...
What I’ve learned from 5 years of freelancing

This year is my 5-year anniversary of leaving a great full-time job to become my own boss and set up my own consultancy: Refresh Marketing. I never imagined that I would run my own company,...