All posts tagged "Featured"
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How to generate leads for your B2B business
Online marketing may have made a lot of things possible, but it does not make B2B marketing easy. Generating leads can still be a challenge despite the various options available. The usual channels remain on...
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Ambition is not a dirty word
One thing that never ceases to surprise me is the distaste of ambition. In my experience, many people often find the idea that someone is striving to achieve something really big as problematic. Who do...
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Why you need to have a career plan
Career success isn’t an accident, and at a time when how we work is fundamentally changing it requires increased focus and planning. This isn’t the traditional 10 year plan that people did in the past....
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How to automate customer service measures while still retaining the personal touch
Customer service automation has got a bad reputation, but I believe it can actually be highly beneficial to your business. When used correctly, automation can actually improve your offering and increase customer satisfaction. In my...
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9 Ways to focus a wandering mind
All minds have a tendency to wander, so if you find it happening to you well at least you know you’re not alone. The problem is that it often seems to happen at the most...
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The cultural glass ceiling
The Diversity Council of Australia released its first study on the ‘cultural glass ceiling’ last year — a report that was long overdue. The conversation of diversity in Australia has mainly been about the number...
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Reframing what we want to be when we grow up
“What do you want to be when you grow up?” is one of our favorite questions. From the time children are little until they reach early adulthood, we ask them over and over again. Some...
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Benefits of friends in the workplace
It has been estimated that only 5 percent of people have a true vocation in life. This unfortunate statistic means the rest of us are stuck in a dead-end job that likely leads to that...
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Balancing the budget between online and offline marketing
For many years offline marketing was the only source of influence and information. However, in today’s digital world online marketing occupies leadership positions. According to the newest Pew Research Center analysis, 87% of Americans use...
