All posts tagged "persona"

  • Why do we put on a different persona at work than at home?

    Why do we put on a different persona at work than at home?

    If you were an orange (stay with me) and I took you to work, and put you on the boardroom table, are you still an orange? What about if I took you home and put...

  • How to boost your confidence and make an impact

    How to boost your confidence and make an impact

    When you spot a colleague – or dreaded rival! – who seems to overflow with confidence in the workplace, it’s easy to assume that they’re working from a position of complete inner-belief. In fact, there’s...

  • How to create personas of your target customers

    The way we conduct business and engage with clients and customers is changing at lightning speed.   Traditional marketing – making cold calls, placing large print media advertisements and interruptive advertisements on TV – was all...