All posts tagged "target audience"

How to set the goals for success – and actually reach them

As business owners and career women, we set a lot of goals. These might be financial goals, or growth and development goals, or work/life goals… no matter the focus, the goals are there. And no...
Target audience tactics: How to communicate with them strategically

As a business owner, communication is the key to reaching your target customers and selling more of your products or services. Whereas once there were relatively few forms of communication, now there are hundreds, and...
Why mastering your personal pitch matters and how to get better at it

It’s the 21st Century, and yet selling is still a dirty word to so many business people. We’re not sure how or why this myth continues, without selling, nobody would have a business to speak...
Tips for building a business when your product is niche

Not every business sells a product that appeals to everyone. Some businesses are established because the founder is inspired to create a solution to a problem for a niche market. This doesn’t mean however that...
Changing your marketing mindset

In my career in marketing, which spans 25 years, I have come across many mindsets in relation to marketing but the following are most prominent: – Marketing is easy, I just need to do a...
New year, new opportunities – 6 tips for drawing in a wider audience in 2018

The end of a year and the start of a new one is the perfect time to reflect on the past 12 months and consider new business opportunities. One of the best things to do...
The top 5 killer tactics successful women in marketing know

Marketing has changed dramatically over the past ten years. We have new channels to tap, more ways to get creative, but also the constant need to analyze and be data-driven. Today, successful marketing requires a...
Powerful ways to improve your business bottom line

In business, there seem to be two approaches. A common one with many marketers is to focus on top line growth for businesses. So that is increasing sales and things like website traffic. But it...