All posts tagged "targeting a niche"
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Niche marketing: 5 ways to nail the right niche every time
This guide outlines how to develop and implement niche marketing to more highly target the right customers. During Covid we’ve seen business owners shift the way that they market themselves. Many didn’t have an online...
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Tips for building a business when your product is niche
Not every business sells a product that appeals to everyone. Some businesses are established because the founder is inspired to create a solution to a problem for a niche market. This doesn’t mean however that...
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Perfecting the art of the successful business partnership
Going into a new business partnership is often flagged as a risky endeavour—according to one study, the ‘divorce’ rate for business partners is as high as 80 per cent—but every decision (business and otherwise) carries...
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Powerful ways to improve your business bottom line
In business, there seem to be two approaches. A common one with many marketers is to focus on top line growth for businesses. So that is increasing sales and things like website traffic. But it...
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How to use market research to grow your business
Compared to the 20th century,the modern market has changed significantly. Each day we become more and more global. A lot of online and offline businesses open. And if we look back to the past, we...
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Top 10 mistakes to avoid when starting your own business
Having started many successful businesses of my own and having had lots of experience in ‘going it alone,’ I’ve put together my top ten list of things to avoid when getting started with your own...
