Boss Lady

4 Top ways to promote a new business


Nothing beats the excitement of watching your idea grow into a successful business. Especially if it’s one that solves a real-world problem and gets everyone excited to spend money. It doesn’t always go that way, though, and you’ll hit a couple of bumps before you start seeing a return on all your efforts.

Before you get discouraged, remember every business started where you are now. You need to apply time-tested ways to develop a go-to-market strategy tailored to fit your business. It’s a lot of effort, but if you do it right, you can promote your business using the following simple ways.

Digital marketing

Anyone with any business background knows about digital marketing or has at least heard about it. It’s a simple, effective, and measurable way to get your business out into the world using online tools. You can combine different aspects of it or focus on one strategy, depending on the type of business.

Even though some digital marketing tools work better when you use paid versions, you can still make an impact using organic methods. Some of the free tools you can include in your online marketing strategy include:

Google my business listing

The free tool can help you manage your online presence in places like Google Search and Maps. Thanks to Google algorithms, this tool makes it easier for local customers to find your business and learn more about you.

Social media marketing

According to Forbes, a social media marketing strategy is one of the best ways to promote a business online. With millions of people around the world using social media, it’s likely your next customer is on those platforms.

You don’t need to use every social media channel either. Stick with the ones that make sense for your business.

For example, if you use a lot of visuals to market your product, Instagram would fit your business better. For companies like Nutella looking to connect with their fans, Facebook works better.

Content marketing

Having thousands of likes on your social media channels is fantastic, but it’s not always enough. Relying only on these platforms for all your digital marketing efforts leaves you at the mercy of their owners. You’ll have limited control over what you can post, and any policy changes they introduce could hurt your marketing efforts and business.

That’s why you should have a website and a blog, plus a good content marketing strategy. Besides giving you more control, it allows you to post long-form content about your business and products or services. By using search engine optimization (SEO) in your content, your chances of ranking higher in search engines improve.

Contests and giveaways

The love of winning and free things is something a lot of people have in common. However, as a business owner, you might be skeptical about giving stuff away for free when you’re first entering the market. Regardless, contests and giveaways are good ideas to attract customers, so they’re worth a shot.

If you’re not too keen to give stuff away completely, you can offer discounts instead. One way to encourage people to buy your products right away is to offer limited-time deals. For example, you can advertise a 10% discount for the first fifteen clients and let everyone’s FOMO take care of the rest.


If you know an established, non-competing business, you can team up with it for better reach. You’ll market that business along with yours, and vice versa. For example, if you’re handing out brochures about your business, you can include the other business’ flyers too.

The buddy marketing strategy works even better for a new business if you work with one that’s already marketing to your target audience. For example, a caterer and event planner can host a wedding expo together. They’ll both get customers in the same market and save money on marketing costs.

Customer reviews

Reviews are helpful for your business in more than one way. They’re your customers’ way of giving you feedback, so you know what they love about your business and what needs to improve. Customer reviews also give potential one’s proof that your business is worth spending money on. Promote the best ones on your website for clients to see.


If you have a new business to promote, you need to prepare for a lot of legwork. These four ways aren’t the only ones to promote a business, but they’re some of the easiest to try for a start. It’s essential to evaluate your promotion strategy once in a while to see what works and what you need to improve.

About Ainsley Pavee'

Ainsley Pavee is a New York based financial and business consultant with a focus on assisting female business owners and entrepreneurs overcome hurdles that can hold them back.

Recommended for you