Boss Lady

Promote business ventures even when they are new: the best ways


This guide outlines the best strategies to promote business brands that are just starting out and don’t have a huge budget.

Nothing beats the excitement of watching your idea grow into a successful business. Especially if it’s one that solves a real-world problem and gets everyone excited to spend money. It doesn’t always go that way, though, and you’ll hit a couple of bumps before you start seeing a return on all your efforts.

One of the first barriers that an entrepreneur encounters when starting out is how to promote business ventures right at the launch stage… how to work the marketing of their new venture.Attracting people, making advertisements, promoting products and making your brand or company known requires a savvy approach to digital marketing!

Ways to promote business brands from the start

Before you get discouraged, remember every business started where you are now. You need to apply time-tested ways to develop a go-to-market strategy tailored to fit your business. It’s a lot of effort, but if you do it right, you can promote business using the following simple ways.

Digital marketing

Anyone with any business background knows about digital marketing or has at least heard about it. It’s a simple, effective, and measurable way to get your business out into the world using online tools. You can combine different aspects of it or focus on one strategy, depending on the type of business. Some people think that when we talk about digital marketing to promote business, we are talking about affiliate programs, selling digital products etc. But none of this is exactly digital marketing!

So to promote business or sell your products on the internet you just need to understand a few simple digital marketing techniques to achieve your goals. We are going to talk in this guide about the best ways for you to promote business through the internet and build your own digital marketing strategy. Even though some digital marketing tools work better when you use paid versions, you can still make an impact using organic methods. Some of the free tools you can include in your online marketing strategy include:

Google my business listing

The free tool can help you manage your online presence in places like Google Search and Maps. Thanks to Google algorithms, this tool makes it easier for local customers to find your business and learn more about you.

Social media marketing

According to Forbes, a social media marketing strategy is one of the best ways to promote a business online. With millions of people around the world using social media, it’s likely your next customer is on those platforms. You don’t need to use every social media channel either. Stick with the ones that make sense for your business.

For example, if you use a lot of visuals to market your product, Instagram would fit your business better. For companies like Nutella looking to connect with their fans, Facebook works better.

To promote business efficiently, it is very important that you are present on social media. Have a page or profile of your business on social media and above all work on these pages and profiles constantly. Don’t just make the pages and profiles on the networks and leave them, but explore the full potential they have to offer you. Traffic coming from social networks is unlinked from Internet search engines. That is, you won’t have to worry about being at the top of the polls or the PageRank of your high posts.

You will just have to keep your followers on social networks loyal and they will daily share, like and refer your posts to others close to them, which will make traffic coming from the networks free your new internet business from the race for position on Google and in other search engines.

Furthermore, even if your website or business completely disappears from the responses in the searches, the traffic of your communities and profiles will give you peace of mind as your website will continue to be well visited.

Another important point is that each social network or platform has built-in tools and very efficient ways to promote your content and so you can reach your goals quickly .

One way to make your work on social media easier is to have a WordPress site and install social media plugins that synchronize each post on the site with your networks, ensuring that everything you post on your blog or site is simultaneously published on the midas. social. You will still be able to schedule posts and track the performance of each publication.

Another incredible possibility that social networks offer is targeted paid ads. This type of advertisement is very efficient especially when you are going to launch a product or promote a new business on the Internet.

It is possible to do similar campaigns on Facebook, Instagram, YouTube, Google and other channels that offer ads, you just need to understand the structure of the tool in question and choose its dissemination strategy.

Content marketing

Having thousands of likes on your social media channels is fantastic, but it’s not always enough. Relying only on these platforms for all your digital marketing efforts leaves you at the mercy of their owners. You’ll have limited control over what you can post, and any policy changes they introduce could hurt your marketing efforts and business.

That’s why you should have a website and a blog, plus a good content marketing strategy. Besides giving you more control, it allows you to post long-form content about your business and products or services. By using search engine optimization (SEO) in your content, your chances of ranking higher in search engines improve.

Although some people think that just having a website will start raining visits and the visibility and notoriety of their new internet business will skyrocket, this idea is far from reality.

Having a website on the Internet nowadays is just the beginning of all the hard work that will be necessary for this website to be found by future customers interested in your online business.

After officially setting up your new business on the Internet through a website, blog, eCommerce and making sure that it is properly indexed by search engines, it’s time to take care of promoting your business and the best and most lasting way to do it. this is through Content Marketing.

Content Marketing is nothing more than producing quality content to attract people to your blog, website or website. When you create posts that people want to read or videos they like to watch, podcasts, or any other quality content that can be distributed for free, you can work to make this material the marketing promotion of your company or new internet business. .

As these posts, voice over video, audios etc. go attracting people, generating a community of followers you gained a segmented audience ready to buy your products which naturally must be related to the material you produced and posted on the Internet.

The best thing about Content Marketing is that once you create your content, it will gradually grow over the years, attracting more and more people and it’s still totally free if you’re willing to produce everything you need, videos, texts, audios, etc. Unlike paid advertisements and advertising which when they stop getting paid they also stop attracting people to their sales or advertising pages.

Email marketing

Another very effective tool that can bring great results when you want to promote business is E-mail Marketing. Email may even seem like an outdated tool when compared to dozens of other social tools we have at our disposal today. But believe me, if used correctly it can become the greatest tool for promoting and propagating your new business on the Internet!

Today the backbone of many companies and businesses is Email Marketing. Basically, these companies build all their profit on a list of customers that they have been capturing over the years and start selling their products directly to that list.

How does it work? People are attracted to the company’s website through quality content, in this case using Content Marketing through a “Sales Funnel” or any other strategy and are invited to sign a Newsletter, subscribe to a landing-page or any other another type of form and then fall into a site’s contact list. After this database is formed, the site administrator sends weekly emails with promotions, advertisement, partner advertisements, VIP content, etc.

You can also work with email marketing to generate relationships with the list, further increasing the empathy of the website’s customers with the company, thus transforming disinterested customers into potential buyers. Be sure to use this tool in your business, it is of great importance and brings great results!

Contests and giveaways

The love of winning and free things is something a lot of people have in common. However, as a business owner, you might be skeptical about giving stuff away for free when you’re first entering the market. Regardless, contests and giveaways are good ideas to attract customers, so they’re worth a shot.

If you’re not too keen to give stuff away completely, you can offer discounts instead. One way to encourage people to buy your products right away is to offer limited-time deals. For example, you can advertise a 10% discount for the first fifteen clients and let everyone’s FOMO take care of the rest.


If you know an established, non-competing business, you can team up with it for better reach. You’ll market that business along with yours, and vice versa. For example, if you’re handing out brochures about your business, you can include the other business’ flyers too.

The buddy marketing strategy works even better for a new business if you work with one that’s already marketing to your target audience. For example, a caterer and event planner can host a wedding expo together. They’ll both get customers in the same market and save money on marketing costs.

Customer reviews

Reviews are helpful for your business in more than one way. They’re your customers’ way of giving you feedback, so you know what they love about your business and what needs to improve. Customer reviews also give potential one’s proof that your business is worth spending money on. Promote the best ones on your website for clients to see.


If you have a new business to promote, you need to prepare for a lot of legwork. These four ways aren’t the only ones to promote a business, but they’re some of the easiest to try for a start. It’s essential to evaluate your promotion strategy once in a while to see what works and what you need to improve.

About Ainsley Pavee'

Ainsley Pavee is a New York based financial and business consultant with a focus on assisting female business owners and entrepreneurs overcome hurdles that can hold them back.

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