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The 5 elements an eLearning authoring tool for business must have


We’re often hearing about the different elements an elearning authoring tool must be comprised of. But the number of solutions present in the market is so overwhelming and it can be confusing to work out what you actually need in an elearning tool for your business. We understand your dilemma, so, here are a list of five essential elements you should be looking for in an elearning authoring tool.

Dynamic video capabilities

Learning via videos is one of the most engaging and interactive techniques and learners have braced it completely. Today, it has become a phenomenon and it’s only going to become all the more essential for driving user engagement in organizations.

With the ever-rising mobile usage and learner expectations of high-quality video tutorials such as that on Youtube, you must opt for an authoring tool which makes it easy to enhance, record, repurpose, and deliver video content. Besides, your L&D team must be able to deliver great video content in the hands of learners when they need it. Moreover, videos are a great way of encouraging learners to take up new courses and even giving your sales team just in time training.

Wide range of publishing options

The easiest way to connect with people or your target audience today is via different social media platforms. It is one of the best ways to get courses to learners but some authoring tools don’t give you the option of sending people a direct link via email, intranet, social media, Linkedin or any other platform. So, opt for an authoring tool that lets you connect with learners via social media.

Apart from that, you can opt for a cloud-based learning portal which gives people instant access to content which is centrally located. From there, publishing to your existing LMS should be a matter of just a few clicks further which your learners see new courses instantly.

Customized design and branding

Being brand-compliant is one of the best ways to market your courses as it fosters a sense of credibility amongst your target audience. And, customization means you can match your brand requirements and create quality course content around it. Keep this in mind while choosing an authoring tool for your elearning business. It must be flexible enough to fully encompass your visual brand. Moreover, the authoring tool must comprise numerous templates and themes must be customizable and configurable enough to suit them as per your requirements.

Collaboration potential

Working together as a team can get burdening at times especially when you have to keep track of what changes were made previously, what were the ones agreed upon, and which version of the course is the latest one. All of this has changed and it’s the cloud-based authoring tools that have facilitated it. Some of the best authoring tool apps have been able to remove any inefficiencies, accumulate things in one place, and provide clarity to everything.

Insightful learning analytics

To align learning outcomes with business objectives, it’s essential to build a broad and detailed picture of how your learning is landing. Leveraging data insights can help you do so by continuously improving courses. Hence, producing a rich set of learner data is crucial and your elearning authoring tools must be the one which helps you track learner data like how they fared in assessments, how much time they spent on a course, the device types they used, and others alike. So, make sure that your authoring tool provides a separate dashboard for accessing and visualizing the data.

About Sue Bambera'

Sue Bamber is an elearning tool developer with years of experience in the elearning industry.

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