Boss Lady

6 Steps to creating the ideal business persona


No matter how prepared you think you are, there will always be business opportunities that sneak up on you. Similarly, there will always be challenges you’ll be forced to take on, and coming out of your comfort zone is no small task. When it comes to business, you need to be ready and willing to take on whatever’s thrown at you at a moment’s notice. If you want to get ahead in business, you need to be a leader and conqueror. Having a business persona will allow you to present yourself in a way that earns respect from others. Here’s how to create the perfect persona for your business.

1. Professional headshots

When you start a business, first impressions are everything. Headshots are often used on emails, social media accounts, your website, any guest blog posts, on the back of your book and many more. Before choosing the picture to display, think about the kind of impression you want to leave with people. Do you want them to see you in casual clothes, with a glass of wine in your hand? Do you want them to see you enjoying a holiday with your family? Or, would you prefer them to see you in a smart pencil skirt suit with a big smile on your face? It’s often the first thing your clients will see on first contact, so choose wisely.

2. Develop a personal brand

You already know what it takes to develop a business brand. Now, apply those same rules to yourself. A brand encourages sales. It tells clients that the business is trustworthy, professional and will deliver quality work. As a business owner, your brand needs to say the same things about you. So, if a potential client or connection asks you what you do, don’t just simply say ‘I’m an entrepreneur’. You need to be more specific. Describe who you are, what you stand for and what you’re capable of delivering. There’s no shame in selling yourself.

3. Create a portfolio

If you own a business, or even work for a company, you may think that a personal portfolio is unnecessary. After all, it’s the businesses portfolio that clients will be interested in. But, when you’re developing a business persona, you need to take things to new heights. You may not be able to take credit for the work done in your business, as it’s often a team effort. However, that doesn’t mean you aren’t able to show that you’re an expert in your field. Consider creating a blog and posting about the work you’re doing and your thoughts on the process.

4. Always have professional contact details

It should go without saying, but if you’re still using the email account you created when you were 18, it’s about time you got a new one. Clients making enquiries and sending their emails to partyatmine84 at any provider isn’t going to inspire much confidence. Check through all of your details; your email address, your social media URLs, your blog’s domain name and anything else that could make you look unprofessional.

5. Learn to lead

When you really want to take the bull by the horns, you need to learn to become a leader. Whether you’re trying to get ahead in your career or you want to earn respect from your colleagues, leadership skills are attractive in business. One of the best ways to gain the experience you need is to do an MBA in strategy online. All leaders need to keep learning and take advice along the way. You’ll often find that leadership qualities are picked up on quickly, so you may see an advance in your career faster than you think.

6. Make a plan

You can’t develop a lasting business persona if you don’t know where you want it to take you. Making business goals is important because it gives you something to focus on. What do you want your business persona to achieve? Why should potential clients or customers put their faith in you? If you don’t make a plan for the future, you’re setting yourself up to fail. Think about where you would like to see yourself in five years and figure out how to get there. Once you know what your goals are, you can create your business persona around them.

Creating an ideal business persona doesn’t have to be difficult. Consider your current persona and think about how you’d like to be viewed in the business world. It may be completely different to how your friend and family view you. When you look in the mirror, you should be able to walk into your office full of confidence. Go and take the business world by storm!

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Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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