Boss Lady

6 ways to use Reddit marketing to grow your business


This guide outlines the benefits of using Reddit marketing strategies for your business promotion and engagement. 

Businesses worldwide are constantly looking for ways to promote their business. Today, with the advancement in technology, social media platforms are one of the most formidable methods to increase your visibility online. While Facebook, Instagram, Pinterest, Twitter, and Snapchat are the more dominant ones, Reddit is one social platform that can help boost your online marketing. 

Reddit is a great social platform where people can exchange thoughts, memories, ideas, and even facts. People around the world can further discuss topics or perspectives so that they can learn and even vote on pictures and videos. 

Using Reddit marketing for business promotion

For the businesses to benefit from this fast-growing network, it requires different strategies to promote their brand well. In this article, we will discuss some ways you can build and grow your business with Reddit marketing.

User Submissions 

The subReddit section of this social platform is one of the most prominent features. With this section, people worldwide can merge several discussions that eventually form a community. You will find hundreds and thousands of threats with specific topics or interests. 

Businesses today can take advantage of this by targeting customers with Reddit marketing and attracting them to their site. If you have a product or service you would like to offer; you can promote it on these subReddit discussions and boost your visibility. 

Understand Reddit Karma 

Now, remember that you can create your profile and start posting content that can build brand awareness. However, it is important for Reddit marketing to grow karma and upvotes so that your posts will be well accepted by the community and increase your online visibility. Reddit karma is a crucial value that the audience is looking for, so if you have a lot of downvotes, your post will be ignored or even get banned. 

To build this trust, you must engage with people, share thoughts, and communicate well. Once you understand and gain enough karma scores, you can spread awareness of your brand much more quickly. Use these free upvotes offered by Signal for your If you have reddit accounts, which will improve your visibility on the platform. 

Create Content

Now that you have got a good karma score, you can start focusing on posting Reddit marketing content that will attract users. When it comes to posting content on Reddit, you need to get creative so that you can engage with a wide range of target audiences. 

There are different types of content that you can use to gain maximum engagement with audiences. Some great ways would be to post images, blogs, videos, gifs, news, and so on. No matter what you choose, be original and unique, and eventually, you will gain the right customers.


Finding the right Reddit marketing strategy can be challenging as it will help you gain leads and even turn them into customers. However, creating a subReddit is an excellent strategy as it will allow you to create a community. 

It is also a great way to engage with your users and run your content through it. You can even run AMAs, contests, and giveaways through discussions that will help you grow your business and improve visibility. 

News and Calendar 

Just like any niche, audiences want to know what is happening and what are the latest updates. If your brand is popular, updating people with the latest upcoming events and news will work wonders for your business. 

It will help your audience know more about your business and connect with your company deeper. So make sure you create a Reddit marketing schedule, stick to your calendar updates, and be consistent. Updating your audience with the smallest details will help you engage with your audience better. 

Reddit Ads

If you have the budget, running a Reddit marketing ad campaign on this social platform can help market your products or services. Just like any other platform, you need to advertise your ads in a fun and creative way. Forcing your products out there will negatively affect your campaign and reduce your awareness. You can use two types of ads, text posts, and link posts; both will help you target specific niches and reach your audience. Combining these ads will help you appear on the right pages and reach out to the right community. 

Avoid Getting Banned 

Before you start posting or even creating a Reddit account. Doing so will enable you to use the right strategies and avoid getting banned. If you want to publish successfully, here are some tips that will help you:

  • Don’t ask for upvotes 
  • Avoid illegal content 
  • Don’t forcefully promote 
  • Keep private information safe 
  • Never copy the same comments on different subReddit 

By following these tips, you can easily promote and grow your business and avoid getting banned. 

Final words 

These are 6 useful ways a business can grow its Reddit marketing and attract the right people. Like any other social channel, you need to stay consistent and put effort into marketing your company well. Every content that goes up will reflect on the brand, so make sure they are of high quality. If you are a woman owned business leader, these tips can help you market your company

Photo by Brett Jordan

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

Recommended for you