Most people believe that LinkedIn in is primarily for jobseekers. However, if you run a business, it can also be an effective, low cost tool to help you attract your ideal clients and position yourself as an expert in your field.
To get started, you first need to need to create a standout profile.
Remember, LinkedIn functions like a search engine. This means it offers you the opportunity to be found and validated by new clients. The key with your profile is to make the most of the Search Engine Optimisation (SEO) functionality. This is similar to how websites are found on search engines such as Google.
The first crucial step with your SEO is to take the time to identify and research keywords. To do this, think about who you want to be found by and what words they would use to find you. Once you have identified your keywords then go on to create your LinkedIn content around these words.
Top Tip: You can also use Google AdWords Keyword Tool to figure out which terms will increase your search ability.
These are a few of my top tips to use LinkedIn to attract more clients.
1. Post search engine optimised (SEO) articles on your profile to support validation as an expert. This is a great alternative to having a personal blog on your website.
2. Edit your summary and headline to reflect your current business plans and targeted audience. The headline and summary is an effective positioning tool that you can change to support direct positioning alignment. The summary and headline are key area for your chosen keywords.
3. Curate information of value to your audience. This will offer you the opportunity to develop creditability as an educator and is a great option for those who do not wish to spend the time writing their own articles.
4. Search Engine Optimise your past positions and also use keywords that can relate to your current goals.
5. Gain recommendations. Think of the value of a prospective client who sees someone they know and trust recommending your product or service on LinkedIn.
6. Actively engage in groups on Linked in. In doing this, your activity will appear on your networks newsfeed – keeping you visible and connected.
7. Make it easy for people to connect with you. Include contact links on your LinkedIn profile and other material. This includes your business card, email signature and other websites.
8. Use LinkedIn Advanced search capabilities to locate potential decision makers by searching for particular professional levels or positions.
As you can see, LinkedIn can be an easy to use tool for to help attract your ideal client but ensure you take the time to use it as a meaningful tool to encourage great connections.
