Success in a small business is directly related to an individual’s capacity for creativity. Creative individuals are idea generators while non-creative individuals tend to use the ideas of others.
If you are creative, your inventiveness and intuition will enable you to visualise how you will react in new situations. Your creative intuition also plays an important role in reducing risk by substituting itself for a lack of information.
If you are not creative, you will suffer from a competitive disadvantage that will probably be reflected in the performance of your business.
To be human is to be creative. Everyone is creative. Parenting is creative, gardening, cooking, communication, managing staff and running a business is a creative pursuit. People think creativity is just for the obvious like painting, drawing, dancing, singing. The arts are not the only creative activities in this world. Everything requires some level of creativity to make it work. Logo, business names, website, marketing, social media, key note speaking, writing a book, developing programs and products all require a high level of creativity.
Some people purchase a franchise or do multi-level marketing type businesses to reduce the amount of creativity they need every day. Others love the idea of starting something from scratch and building their own brand from nothing.
When I am working with a client on their business, I like to think that I am creative in my approach to their needs. I like to think that I am very creative with business development ideas and have an endless supply of ideas on how to move forward and help a business get to the next level.
What is your preference? To design something yourself or get someone else to come up with it?
As a business coach, I was naturally creative. As I developed my businesses over the last 17 years, I developed my creativity through business planning, policies and procedures, standards, terms, conditions, while at the same time able to develop new opportunities, new services and offerings to new markets.
I work with a lot of women on their business and find that helping business owners create their business from start-up phase is so creatively rewarding. Nothing beats that feeling of creating something out of thin air.
So stop saying that you are not creative and embrace just how creative you actually are. Step out of your comfort zone and give yourself space to think creatively.
Creativity is one of the secrets to business success and the more creative you are, the more of your genius you are tapping into, the more financially successful you can become. Creativity is highly prized in business, because it creates new markets, new products, new ways of interacting in the world that didn’t exist before.
Being first to market with something new is one of the best things you can ever do. Just look at Facebook and how they have changed the world, forever.
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