Boss Lady
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Sampling: Part of well-crafted brand activation strategy
Brand activations are essential in giving life to a brand. While many brands are competing to be seen and heard on the digital field, only brand activations have the special ability to increase engagement between consumers and their brands....
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How to create a logo design easily
When LogoMyWay introduced their logo design contest, enabling business owners to procure logo designs from talented designers all over the world and choose the design that they like best, we forever changed the way business owners source new logos...
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Ways to be more eco-friendly your business may not have considered
In this day and age, it is becoming increasingly important to do as much as you can to help the environment. More and more people are doing everything in their power in order to protect our planet. You would...
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Turning your corporate profession into a freelance consultancy
If you are a services-based professional working in the corporate landscape, it is possible to turn your expertise into a freelance consultancy, become self-employed, and enjoy all the great benefits that this style of flexible working has to offer....
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The ABCs of mastering communication in your business
Great communication sits at the heart of any successful business. Whether you manage a small startup or a multinational organisation, mastering this concept should be a priority. While it may seem like a daunting task, focusing on just three...
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A full guide to creating a new line for a fashion brand
Women dominate the fashion and clothing industry. It’s a fact that the clothing industry has thrived for so long because of the women’s fashion capital that is Paris. Although men’s fashion is still dominated by London, much of the...
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Common cash flow mistakes made by new small businesses
Going into business for herself is one of the most empowering things a woman can do. What better way to counter the inherent inequalities that are still rampant in today’s workplace from widespread casual misogyny to the gender pay...
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Dealing with alcohol issues at work parties
At this time of year, work parties are everywhere. And while the parties themselves are different they all have one common factor — alcohol (and the issues it can cause in the work environment). Being a depressant drug, alcohol...
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Your ultimate strategy for incredible growth on YouTube
YouTube has become one of the best marketing platforms for anybody in the business. This is because of the large number of YouTube users that come to this platform to watch videos every day. While some of these people...
