Boss Lady
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5 Things you need to launch a successful business
Launching a business is never easy. It doesn’t matter what industry or field you are entering, there will always be established businesses to compete against. While the odds are always going to be against you as a new business,...
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Why you should always buy high-quality equipment
It’s tempting to cut costs when buying equipment, especially if you have a workshop business for which the fit-out components can be prohibitively expensive. But this is a false economy. Buying cheap equipment usually means it is poor quality...
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Continuous learning to improve your business
If you want to grow and take your business to the next level, then you must inculcate the habit of constant learning in the minds of your employees. The whole business environment should always be looking forward to continuous...
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Personal branding essentials for successful women
How would you define your personal brand? Do you know your secret power(s)? Personal branding is not about what you are telling people; it is about what people are telling about you when you are not in the room....
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Marketing ideas to greet 2020 with a bang
A new decade is fast approaching and 2020 is almost knocking at our doors ready to be greeted with the cheers of hopeful people, who are looking forward to promises of new beginnings and chances for do-overs. Over the...
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Music for ads: how to find music that enhances your marketing
The most memorable adverts use music that represents their brand and key messaging. For example, Apple advertised their iPods with popular dance songs playing in time with the silhouettes dancing. In fact, research by PHMG showed that 66% of...
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Marketing methods that really work
If you want your business to succeed, you need to have a strong marketing strategy. That much is clear. But it is often less clear exactly how you need to actually go about doing that, and in particular what...
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How to align your company culture with your brand promise
The best organisational cultures are aligned and focused on a common objective. It might be the purpose of the company, to sell a specific product, or to deliver the brand promise. When people align to a common objective they...
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Does a business benefit from a toll free number?
Toll-free numbers are phone numbers with unique codes that have free of charge calls from persons calling such numbers. Some even have text-enabled toll-free numbers that can send or receive text messages, as well. Usually, these toll-free numbers begin...
