Boss Lady
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Why sharing stories can build customer loyalty
Storytelling is emerging as a powerful and effective way to build customer loyalty.When we listen to stories different areas in our brain are stimulated and an emotional response is provoked. Good stories make us feel something as we listen...
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Businesswomen: Don’t fear change. Don’t ‘manage’ change. Embrace change
Embracing change is good in all aspects of our life. Humans inherently dislike change, but there will be many times you’ll have to accept it. “The secret of change is to focus all of your energy, not on fighting...
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10 questions to ask before hiring a WordPress developer
Nowadays, creating an online presence to get your product or service in front of thousands or millions of people doesn’t have to take long. Gone are the days when you had to rely on someone to build a website...
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How to build your personal brand on YouTube
YouTube is the second most popular website on the Internet, right between Google and Facebook. If you have a social media strategy for personal branding, then YouTube has to be part of it. You still haven’t considered personal branding? Well,...
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11 ways to make your online course go global
We’ve all heard of the ‘7 figure online course launches’ and the endless passive income that online courses are bringing to many entrepreneurs and experts. But the truth is, many online course launches are a miserable flop. In this...
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What luxury sellers need to know
Do you own a successful business already but want a fresh challenge? Maybe you’re looking for a great opportunity for a startup? Luxury products could be what you’re looking for. Many manufacturers and retailers of luxury goods and services...
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Drumming up a customer base
You need to aim for the stars when you’re working on a marketing plan. You need to communicate to as many people as you possibly can to give the product a mass sense of appeal. While this is the...
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Make your brand clear and proud
The branding of a business is essential if that business is to flourish in any reasonable sense, as it is the brand image which external people associate with and look to. Your business’ brand image needs to fit in...
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How to stay organised on the go
The need to communicate while commuting or travelling for business is now a fait accompli. Prospective employers will expect their employees to be reachable all the time wherever they are. Whatever you may think of the pressures that this...
