Boss Lady
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6 rules to get media coverage for your achievements
Industry awards recognise outstanding professionals and organisations, providing a great boost for both personal and corporate brands. Fortunately, the recognition that comes with winning doesn’t need to stop at the conclusion of the award ceremony.With a little bit of...
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How to start a business from nothing in your garage: dos and don’ts
Owning your own business is never going to be easy. Between taking risks, working long hours and investing in the unknown, it’s hard to know when you’re on the right track. Business is always going to be slow at...
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A world of possibilities: The basics of starting an import/export business
Global trade is something that has been going on for hundreds of years. In the 21st century, we live in a more interconnected world than ever before. This means that business opportunities are more globalised, giving people the option...
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Power of the purse
Women make 85% of consumer purchase decisions. In 2015-16 in Australia alone this equated to $198.9 billion. This is a huge economic lever. What if we could use it to progress gender equality? If consumer activism can free the...
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From zero to hero: how to stop your company wasting so much money
The basic premise of a company is to make a profit. It does so by promoting its products and services while keeping its overheads to a minimum. Unfortunately, a lot of businesses have failed to grasp such a basic...
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Customer care has gone social: infographic shows how to transition
If you’ve spent the last few years or more building up a business of which you’re proud, it can be difficult to the put the brakes on for a moment to think about the way you work. The excitement...
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The quiz that shows where a business can go wrong
Succeeding in the world of digital business isn’t easy. In fact, it’s commonly stated that over four in five new startups will fail. So when your venture encounters an issue, it’s imperative that find a quick solution. Otherwise, your...
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7 psychological hacks every career and business woman needs to know
It doesn’t matter whether you’re doing business or you’re just having a conversation with a dear friend; you always want to influence people, in one way or another. Maybe you want to motivate your team members or get a...
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Right place, right time: nothing is chance
You’ve heard it a thousand times. He or she got to where they are because they were in the right place at the right time. Someone you know wason another mundane flight to the west coast on business, they...
