Boss Lady
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4 secrets to making your business a success from day one
For those just starting a new business, it can at times feel overly daunting. It’s a long journey to turn an unseasoned new business idea into a successfully realised and profitable company. There are countless considerations to be mindful...
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Social media marketing: get the basics right first
A big part of every social media marketing strategy is your content. But, what should you post, and where? This guide will tell you all you need to know: Text First and foremost, you need to focus on your...
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A new way to think about career momentum
We hear and read almost daily about the conspicuous absence of women from the highest echelons of corporations, companies and countries. Women outnumber men as university graduates, enter the workforce in roughly equal numbers as men do, yet the...
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Recruiting employees: cultural fit or skills?
Don’t get me wrong – having the skills to get a job done is important from a hiring perspective. But in today’s recruitment process, employers are still too fixated on the stated skills in a resume and the applicant’s...
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6 ways to spring clean your business
Spring is a time of new growth; and out with the old and in the new. It’s supposedly the impetus for spring-cleaning your home (although I often don’t get that memo) but spring-cleaning your business can happen in any...
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Jessie Graff shows how a warrior woman attacks the Emmys red carpet
Social media is red hot with the best and worst looks of the Emmys. Women posing on the red carpet, and photographers clamouring and snapping away to get the right shot for publication. And of course the perennial questions:...
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7 Instagram tools for social media business strategy
This guide outlines the best Instagram tools to make your social media strategy easier, seamless and more effective. The marketing power that is evident when Instagram is effectively deployed is such that gives gusto to the use of methods...
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6 things you need to do before leaving your job to start a business
No surprise that many women are considering leaving their corporate positions to start a business. The start-up community is vocal and vibrant across the world. And from the perspective of the corporate woman looking to go out and start a...
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Franchise business tips: design your lifestyle
Women no longer need to be hampered by restrictive careers. Instead you can design yourown lifestyle, be your own boss and achieve a balance. And a franchise business can help with that. If you’re a food lover, you may...
