Marketing

Transform your display with Christmas infinity lights

As the holiday season approaches, the search for that special something to make your business stand out in a sea of twinkling lights and festive decorations begins. Enter the world of Christmas Infinity Lights, the mesmerizing decor trend that’s...
Long form vs short form SEO content: how to decide

This guide outlines when to use long form vs short form content for your marketing and SEO purposes. Do you use long-form or short-form content when creating content for a website, blog, social media post, or email? Various advantages...
UGC marketing can boost your brand and presence

This guide outlines the rationale and strategies to make UGC marketing work for your business. If you’re a brand navigating the digital space and you’ve heard the buzz around UGC but aren’t quite sure what it is or how...
Analysing viral trends and their impact on consumer behaviour

This guide delves into viral trends and analyses how they affect the behaviour of your customers. Cultural shifts used to take years. Now they can happen in hours. A viral video, thoughtless comment, or novelty item can mushroom into...
Digital characters: a new model of creative entrepreneurship

This article explores the phenomenon of digital characters as a tool for building a personal brand and as a source of sustainable income within the creative economy. It examines case studies of digital artists and creators who use platforms...
Facebook advertizing explainer: how to get the best results

This guide to Facebook advertizing will teach you about audience segmentation, how to produce material that appeals to your target market, and how to leverage Facebook’s powerful analytics for continuous improvement. Introduction to Facebook advertizing Based on geography, online activity,...
Branding guide and tips for small business and entrepreneurs

This branding guide outlines essential strategies and tips every small business or entrepreneur should know. Branding is the foundation of any successful business, helping it stand out in a crowded marketplace. For small businesses and entrepreneurs, a strong brand...
Facebook ads for business need to be optimised to succeed

This guide outlines how to make the most of Facebook ads for business, using tactics and strategies to ensure they hit your target. It’s a shame to see that people out there are carefully picking their images, brainstorming headlines...
Advertising strategy need a rethink? 5 signs it’s time

This guide outlines the five signals that it’s time to reconsider your advertising strategy. Advertising is a crucial part of any business strategy, but as markets evolve and consumer behavior shifts, even the most well-thought-out campaigns can lose their...