Marketing

TikTok for business promotion: strategies from Rachel Pickles

This guide offers digital superstar Rachel Pickeles’ key tips and tactics on using TikTok for business promotion. By 2025, experts predict that TikTok will have 15 million British users. If you are a marketer, you cannot afford to overlook...
Influencer marketing contracts: what to include

This guide outlines how influencer marketing contracts work, and what you should make sure is in the agreement. Influencer marketing is a goldmine for brands. With social media’s advent and continuing popularity, using influencers as part of your marketing...
Brand consistency is crucial in the retail environment – do it properly

This guide outlines several strategies to ensure brand consistency for any retail business, no matter how large or small. Do you operate across a range of sites, stores or facilities? If so, ensuring brand consistency at all locations is...
Sales growth strategies with digital marketing

This guide outlines several digital marketing tactics you can use as sales growth strategies. Marketing and sales growth strategies go hand in hand. The more a company invests in marketing, the more it sees its sales increase. Be it...
Web marketing steps and strategies to build a business

This guide outlines ways to use web marketing to boost your brand’s profile, presence and profits. No matter how hard you shake it, employment is a fact of life for human beings. It’s along those lines of thinking that...
Growth for business operations is easier with smart strategies

This guide outlines several marketing and structural strategies to achieve growth for business operations, whether new or established. Running a business is hard work and takes a lot to become successful, especially if you are in a saturated field....
Trademark registration is important for new businesses

This guide outlines why even fledgling businesses should be considering trademark registration to protect their branding. Ever experienced stumbling upon a logo or a tagline and thinking it sounds and looks familiar? It’s not just a matter of déjà...
Digital marketing tactics that are simple and effective

This guide outlines the most effective and simple digital marketing tactics to boost your brand profile and sales. Most effective digital marketing tactics Digital marketing is key to business success – 75% of marketers say an effective digital marketing strategy has helped...
Personal branding is not just a PR exercise

In many circles, the notion of personal branding was once deemed as a PR tactic just for business moguls or celebrities. Now, personal branding is something that we should all practice. There are many reasons why being the face...